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Food & Beverage

Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.
McDonald's & Minecraft
Case Studies Film & TV Entertainment Food & Beverage Business To Business

McDonald's & Minecraft

tiers
McDonald’s, Minecraft, Happy meal, Collectibles, Case study, Phygital
Adriana Chiñas Adriana Chiñas
The Ordinary × MSCHF
Case Studies Personal Aesthetics Food & Beverage Business To Business

The Ordinary × MSCHF

tiers
Eggflation, Price anchoring, Culture jamming, Cross-border consumption, The ordinary
Adriana Chiñas Adriana Chiñas
Corona Island
Case Studies Luxury Ecology and Sustainability Food & Beverage

Corona Island

tiers
Sustainability, Brand experience, Service design, Consumer culture, Certification
Adriana Chiñas Adriana Chiñas
Chipotle & Roblox
Case Studies Food & Beverage Ecology and Sustainability

Chipotle & Roblox

tiers
Sustainability, Metaverse, Brand semiotics, Consumer engagement, Chipotle
Adriana Chiñas Adriana Chiñas
Arsenale Bioyards
Case Studies Food & Beverage Technology

Arsenale Bioyards

tiers
Precision Fermentation, Modular Bioreactors, AI-Driven Manufacturing, Biotechnology Startup, Biomanufacturing Platform, Industrial Automation
Adriana Chiñas Adriana Chiñas
LidL GB & TikTok Shop
Case Studies Social Media Health & Wellbeing Food & Beverage Business To Business

LidL GB & TikTok Shop

tiers
Lidl, TikTok Shop, Social Commerce, Consumer Tribe, Digital Retail, Brand Engagement
Adriana Chiñas Adriana Chiñas
Lettuce Grow
Case Studies Food & Beverage Retail and Shopping

Lettuce Grow

tiers
Lettuce Grow, Homegrown Produce, Countertop Planter, Retail Expansion, Sustainability, Consumer Empowerment
Adriana Chiñas Adriana Chiñas
Seoul Tonic
Case Studies Food & Beverage Health & Wellbeing

Seoul Tonic

tiers
Seoul Tonic, Korean Pear, Recovery Drink, Transcultural Branding, Wellness Beverage, Semiotics
Adriana Chiñas Adriana Chiñas
Coca-Cola Cup Emoji
Case Studies Food & Beverage

Coca-Cola Cup Emoji

tiers
Saudi Arabia, Emoji Marketing, Gen Z, Digital Campaign, Brand Semiotics
Adriana Chiñas Adriana Chiñas
Oxfam
Case Studies Social Awareness Food & Beverage

Oxfam

tiers
Wealth Inequality, Experiential Activism, Alternative Pricing, Consumer Consciousness, Market Intervention, Social Justice Marketing
Adriana Chiñas Adriana Chiñas
Back to Starbucks
Case Studies Food & Beverage Retail and Shopping

Back to Starbucks

tiers
Service Design, Brand Experience, Retail Strategy, Consumer Engagement, Premium Positioning, Experiential Marketing
Adriana Chiñas Adriana Chiñas
Burger King Brazil
Case Studies Food & Beverage Film & TV Entertainment Business To Business

Burger King Brazil

tiers
Servicescape Design, Transmedia Storytelling, Cultural Branding, Experiential Marketing, Consumer Engagement, Third Space Retail
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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