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Antropomedia Express: Consumer Tribes
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Sports and Games

Sports and Games

Sports and gaming experiences refer to the consumer tribes that build their identity from searching and experimenting with playful moments. It is about those ways of life where people consolidate their identity from the moments of distraction they spend in collective, gaming, sports, and moments of time-out.
Aguilas del America
Case Studies Sports and Games Technology Social Media

Aguilas del America

tiers
Mexican Soccer, AI, Fandom, Mediator, Fans, Players
Eureka Eureka
Nike Teens
Case Studies Fashion and Apparel Personal Aesthetics Sports and Games Business To Business

Nike Teens

tiers
Female Adolescents, EMEA, Dance Stories, Fleur Zwartkruis, Issey Kyson
Eureka Eureka
Panini & Women's Super League
Case Studies Sports and Games Business To Business

Panini & Women's Super League

tiers
WSL, Italy, Global Soccer, Sticker Album, Women Footballers
Eureka Eureka
LEGO & Fortnite
Case Studies Sports and Games Business To Business

LEGO & Fortnite

tiers
Video games, Friends, United States, Visual Style, Experience
Eureka Eureka
Sokito
Case Studies Sports and Games Fashion and Apparel Ecology and Sustainability

Sokito

tiers
Nigeria, Soccer, Africa Cup of Nations, William Troost-Ekong, Eco-friendly
Eureka Eureka
The North Face Allyship
Case Studies Travel and Outdoors Sports and Games Fashion and Apparel Learning and Teaching

The North Face Allyship

tiers
Free training, Online Course, OUTO, Keme Nzeren, Phil Young
Eureka Eureka
PUBG Mobile & Tinder
Case Studies Family & Relationships Sports and Games Technology Social Media

PUBG Mobile & Tinder

tiers
Gamers, Filipinos, Cupid's Arrow, Sassa Gurl, Tandem Bike
Eureka Eureka
Fundación River Plate
Case Studies Sports and Games Social Awareness

Fundación River Plate

tiers
Latin America, Gen Z, Soccer Club, Argentina, Green Card
Eureka Eureka
AYAYI
Case Studies Fashion and Apparel Avatar Social Media Sports and Games

AYAYI

tiers
China, Virtual Influencer, Realistic Utopia, AI, Discord
Eureka Eureka
Gillette
Case Studies Sports and Games Personal Aesthetics Business To Business Social Media

Gillette

tiers
P&G, UGC, Fortnite, Esports, Gaming
Eureka Eureka
Lamborghini & Roblox
Case Studies Mobility and Transport Technology Business To Business Sports and Games

Lamborghini & Roblox

tiers
Gen Z, Lanzador Machine, Museum, Electric Vehicles, Gamers
Eureka Eureka
AI Adventure
Case Studies Technology Sports and Games Art & Culture Social Media

AI Adventure

tiers
North America, AI, Video Content, Discord, Personal Stories
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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