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Antropomedia Express: Consumer Tribes
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Sports and Games

Sports and Games

Sports and gaming experiences refer to the consumer tribes that build their identity from searching and experimenting with playful moments. It is about those ways of life where people consolidate their identity from the moments of distraction they spend in collective, gaming, sports, and moments of time-out.
FC Dordrecht
Case Studies Sports and Games Ecology and Sustainability Mobility and Transport

FC Dordrecht

tiers
Netherlands, Soccer Match, Environment, Climate-Neutral, Electric Vehicles
Eureka Eureka
St Elmo’s & The Long Covid Patient Network
Case Studies Sports and Games Health & Wellbeing Learning and Teaching Social Awareness

St Elmo’s & The Long Covid Patient Network

tiers
Germany, COVID, Awareness, ME / CFS Day, Twitch
Eureka Eureka
Guaraná Antarctica
Case Studies Sports and Games Food & Beverage

Guaraná Antarctica

tiers
Brazil, Soccer Teams, Soda, World Cup, Football Confederation
Eureka Eureka
Body of Mine
Case Studies Sports and Games Technology Health & Wellbeing

Body of Mine

tiers
United States, Inclusion, Wearable Tech, Body Dysmorphia, SXSW
Eureka Eureka
Metropolitan Museum of Art & Verizon
Case Studies Sports and Games Art & Culture Business To Business Technology

Metropolitan Museum of Art & Verizon

tiers
United States, Gen Z, Roblox, NYC, Collection,
Eureka Eureka
Barnstormers: Determined to Win & On the Plane
Case Studies Sports and Games Social Awareness

Barnstormers: Determined to Win & On the Plane

tiers
North America, Diversity, Inclusion, VR, Racism
Eureka Eureka
Oasis World
Case Studies Art & Culture Technology Sports and Games

Oasis World

tiers
China, Public Spaces, Metaverse, World Heritage Site, Peacekeeper Elite
Eureka Eureka
NYX & LGBT Center
Case Studies Film & TV Entertainment Personal Aesthetics Social Awareness Sports and Games

NYX & LGBT Center

tiers
United States, Makeup, Metaverse, Inclusion, Cosmetics
Eureka Eureka
Nike ft NewJeans
Case Studies Sports and Games Retail and Shopping Film & TV Entertainment

Nike ft NewJeans

tiers
South Korea, Singapore, K-Pop, Fans, App Subscription
Eureka Eureka
GoChess
Case Studies Sports and Games Technology Avatar

GoChess

tiers
Israel, AI, Robotic, Board Games, Internet Games
Eureka Eureka
UEFA & PepsiCo
Case Studies Ecology and Sustainability Sports and Games Social Awareness

UEFA & PepsiCo

tiers
Circular Economy, Europe, Eindhoven, Recyclable, Doritos Nachos
Eureka Eureka
Nike Leak Protection
Case Studies Sports and Games Fashion and Apparel Business To Business

Nike Leak Protection

tiers
England Football Association, Period, European Championship, Leak Protection
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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