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Antropomedia Express: Consumer Tribes
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Sports and Games

Sports and Games

Sports and gaming experiences refer to the consumer tribes that build their identity from searching and experimenting with playful moments. It is about those ways of life where people consolidate their identity from the moments of distraction they spend in collective, gaming, sports, and moments of time-out.
Canal Plus
Case Studies Film & TV Entertainment Sports and Games Travel and Outdoors Health & Wellbeing

Canal Plus

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By working together, we're able to turn miles into gratis media. Running Heroes is one of the most…
Eureka Eureka
Maison Margiela
Case Studies Film & TV Entertainment Sports and Games Luxury Food & Beverage

Maison Margiela

public
Cinematic pop-up, Cinema, Movies, China, Gen Z, Shangai, Theatre
Eureka Eureka
Google & Gorillaz
Case Studies Film & TV Entertainment Technology Sports and Games

Google & Gorillaz

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Gorillaz uses Google's augmented reality technology in their performance. Through a virtual Gorillaz performance in New York and…
Eureka Eureka
NBA
Case Studies Film & TV Entertainment Social Media Sports and Games

NBA

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The NBA has developed its own vertical feed app for internal social media use. The National Basketball Association (NBA) redesigned…
Eureka Eureka
Dove Super U Story
Case Studies Fashion and Apparel Personal Aesthetics Social Awareness Technology

Dove Super U Story

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The brand aspires to destroy beauty norms in video games. Dove introduced a game on Roblox, claiming it was the…
Eureka Eureka
Air New Zealand
Case Studies Travel and Outdoors Sports and Games Technology

Air New Zealand

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Biometric boarding pass verification is now being tested by the airline. After a successful experiment at Los Angeles International Airport…
Eureka Eureka
Manchester Museum
Case Studies Art & Culture Sports and Games Travel and Outdoors Social Awareness

Manchester Museum

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A revitalized museum that now represents the South Asian diaspora. "Following a refurbishment that cost GBP 15 million, the…
Eureka Eureka
Kimpton Hotels & Restaurants
Case Studies Travel and Outdoors Art & Culture Social Media Sports and Games

Kimpton Hotels & Restaurants

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With their creator collective, Kimpton Hotels hopes to increase diversity on social media. Alongside corporate commitments to produce more inclusive…
Eureka Eureka
The Luminaire
Case Studies Sports and Games Travel and Outdoors Luxury Learning and Teaching

The Luminaire

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A new high-end travel service that incorporates lessons into its itineraries. Established in February of 2022 in the United Kingdom…
Eureka Eureka
Dior x Belmond Hotels
Case Studies Luxury Travel and Outdoors Sports and Games Health & Wellbeing

Dior x Belmond Hotels

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Dior has opened a pop-up spa in an Italian hotel. A pop-up shop created by Dior in collaboration with Belmond…
Eureka Eureka
Adidas 'UEFA Women's EURO'
Case Studies Film & TV Entertainment Social Awareness Sports and Games Travel and Outdoors

Adidas 'UEFA Women's EURO'

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Brand offers ladies a place to watch the Euro Cup final in peace. Adidas has formed a partnership with the…
Eureka Eureka
Delta
Case Studies Travel and Outdoors Technology Sports and Games

Delta

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Delta Air Lines has introduced 'parallel reality' boarding screens. At the Detroit Metropolitan Airport, Delta introduced a new…
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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