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Antropomedia Express: Consumer Tribes
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Sports and Games

Sports and Games

Sports and gaming experiences refer to the consumer tribes that build their identity from searching and experimenting with playful moments. It is about those ways of life where people consolidate their identity from the moments of distraction they spend in collective, gaming, sports, and moments of time-out.
Misotrolls
Consumer Tribes Sports and Games

Misotrolls

tiers
Consumer Tribe: Misotrolls
Eureka Eureka
Gatorade Canada
Case Studies Food & Beverage Health & Wellbeing Sports and Games

Gatorade Canada

tiers
Hydration, Gatorade Canada, Women’s Hockey, Performance Science, Brand Strategy
Eureka Eureka
Joystick Souls
Consumer Tribes Sports and Games

Joystick Souls

tiers
Consumer Tribe: Joystick Souls
Eureka Eureka
Mastercard & F1
Case Studies Banking & Financial Services Sports and Games

Mastercard & F1

tiers
Fandom, Brand Partnership, Loyalty Program, Semiotics
Eureka Eureka
Betty Wold Johnson Foundation
Case Studies Learning and Teaching Social Awareness Sports and Games Health & Wellbeing

Betty Wold Johnson Foundation

tiers
Sport, Philanthropy, Gender, Branding, Digital Culture
Eureka Eureka
Openigloo
Eurekas Real Estate & Construction Sports and Games

Openigloo

public
Rental Platform, NYC Marathon, Guerrilla Marketing, Consumer Tribes, Brand Semiotics
Eureka Eureka
Bottega Veneta & Jenga
Case Studies Luxury Sports and Games Business To Business

Bottega Veneta & Jenga

tiers
Luxury, Collaboration, Play, Semiotics, Consumer Culture
Eureka Eureka
Xbox, Sky Sports and Football Manager
Case Studies Sports and Games Business To Business Film & TV Entertainment Social Awareness

Xbox, Sky Sports and Football Manager

tiers
Xbox, Football, Gaming, Gender, Talent Pipeline
Eureka Eureka
2wai
Eurekas Technology Sports and Games

2wai

public
Digital Twins, Avatars, Consumer Culture, AI Identity, Platform Governance
Eureka Eureka
Yuga Labs
Eurekas Avatar Banking & Financial Services Sports and Games

Yuga Labs

public
Metaverse, NFT, Platform, Brand Strategy, Digital Economy
Eureka Eureka
Mattel & BMW
Case Studies Mobility and Transport Sports and Games Business To Business

Mattel & BMW

tiers
Mobility, Gaming, Hot Wheels, BMW, Platform,
Eureka Eureka
Seoul Metropolitan Government
Case Studies Health & Wellbeing Sports and Games

Seoul Metropolitan Government

tiers
Urban Governance, Public Space, Recreation, Service Design, Wellbeing
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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