Lush & Minecraft
tiers
Transmedia Consumption, Ludic Commerce, Digital Materiality, Sensory Marketing, Branded Collaborations, Gamification
Arcane League of Legends
tiers
Transmedia Storytelling, Experiential Marketing, Gaming Culture, Fandom Rituals, Brand Communities, Participatory Culture
Purina & Roblox
tiers
Virtual Pet Companionship, Metaverse Branding, Gamified Consumption, Digital Anthropology, Para-Social Relationships, Ritualized Gameplay
Nintendo Music App
tiers
Gaming Nostalgia, Algorithmic Curation, Digital Archives, Platform Commodification, Sensory Memory, Cultural Preservation
Carlsberg Malaysia
tiers
Experiential Marketing, Gamification, Sports Fandom, Digital Engagement, Consumer Ritualization, Third-Space Consumption
Heineken & WashEnjoy
tiers
Temporal Consumption, Ritualistic Spaces, Third Place Marketing, Sportscape Innovation, Nocturnal Consumption Communities, Brand Heterotopias
Coty & Adidas
tiers
Sensory Marketing, Emotional Commodification, Sustainable Luxury, Brand Collaboration, Wellness Consumption, Affect Economy
ESPN
tiers
Algorithmic expertise, Sports media, Parasocial relationships, Digital embodiment, Fan engagement, Datafication
Nike & Isamaya Ffrench
tiers
Aesthetic consumption, Cultural intermediation, Identity projects, Ritual assemblage, Boundary work, Liminoid consumption
Minecraft & Merlin Entertainments
tiers
Brand extension, Spatial remedialization, Transmedia storytelling, Ludic consumption, Embodied virtuality, Experiential marketing
Harry’s
tiers
Please capitalize the first letter of each keyword. It is not necessary to send the whole case study, just the keywords.
ESPN & Fortnite
tiers
Metaverse integration, Transmedia storytelling, Digital convergence, Virtual consumption, Sports gamification, Platform capitalism