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Antropomedia Express: Consumer Tribes
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Sports and Games

Sports and Games

Sports and gaming experiences refer to the consumer tribes that build their identity from searching and experimenting with playful moments. It is about those ways of life where people consolidate their identity from the moments of distraction they spend in collective, gaming, sports, and moments of time-out.
Evian & Wimbledon
Case Studies Sports and Games Food & Beverage Business To Business Ecology and Sustainability

Evian & Wimbledon

tiers
Tennis Club, UK, Refill, Water, QR Code, Plastic Waste
Eureka Eureka
Play for the Future Widget
Case Studies Ecology and Sustainability Sports and Games Business To Business

Play for the Future Widget

tiers
CO2 Emissions, Gadget, Gaming, Play for The Future, South America
Eureka Eureka
SailGP
Case Studies Technology Sports and Games

SailGP

tiers
VR, App, Experiences, Grand Final, Boating
Eureka Eureka
Advergames
Case Studies Film & TV Entertainment Sports and Games Business To Business

Advergames

tiers
Disney, Online Games, Hulu, ESPN, Ads, BrightLine
Eureka Eureka
Michel & Amazonka
Case Studies Fashion and Apparel Sports and Games Luxury Business To Business

Michel & Amazonka

tiers
Team Mongolia, Uniforms, Clothing, Olympic Games, Designer, Culture
Eureka Eureka
adidas & Onyx FC
Case Studies Sports and Games Health & Wellbeing Business To Business

adidas & Onyx FC

tiers
Football, Arabia, Women, Campaign, Feminity
Eureka Eureka
Optimize Equinox
Case Studies Luxury Health & Wellbeing Sports and Games Business To Business

Optimize Equinox

tiers
Biohacking Membership, Function Health, Coaching, Training, Fitness
Eureka Eureka
Cristiano Ronaldo
Case Studies Health & Wellbeing Sports and Games

Cristiano Ronaldo

tiers
Health Software, Erakulis, App, Lisbon, Nutrition
Eureka Eureka
Cindy Ngamba
Case Studies Sports and Games Social Awareness Business To Business

Cindy Ngamba

tiers
Nike, Olympics, UK, Olympic Refuge Foundation, Athletes
Eureka Eureka
Humango
Case Studies Health & Wellbeing Sports and Games Technology

Humango

tiers
ChatGPT, Fitness, Coaching App, Hugo, Digital Coach
Eureka Eureka
House of Innovation
Case Studies Fashion and Apparel Technology Sports and Games Retail and Shopping

House of Innovation

tiers
Nike, Fitness, The BreathLab, Paris, AI, Sensory Journey
Eureka Eureka
David Lloyd Clubs
Case Studies Health & Wellbeing Sports and Games

David Lloyd Clubs

tiers
Niksen, Gym, Happiness, Dutch Philosophy, UK
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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