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Antropomedia Express: Consumer Tribes
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Sports and Games

Sports and Games

Sports and gaming experiences refer to the consumer tribes that build their identity from searching and experimenting with playful moments. It is about those ways of life where people consolidate their identity from the moments of distraction they spend in collective, gaming, sports, and moments of time-out.
Ladder
Case Studies Health & Wellbeing Sports and Games

Ladder

tiers
Ladder, Diplo’s run club, Run clubs, Brand community, Hybrid experience
Eureka Eureka
Charlotte Tilbury & Genshin Impact
Case Studies Personal Aesthetics Sports and Games Business To Business

Charlotte Tilbury & Genshin Impact

tiers
Beauty, Gaming, Collaboration, Semiotics, Prosumption, Skincare
Eureka Eureka
Gap & Malbon Golf
Case Studies Fashion and Apparel Business To Business Sports and Games

Gap & Malbon Golf

tiers
Gap, Malbon golf, Par logo, Collaboration, Semiotics, Collection
Eureka Eureka
The Road to The Giorgio Armani Tennis Classic
Case Studies Luxury Travel and Outdoors Sports and Games

The Road to The Giorgio Armani Tennis Classic

tiers
Luxury Tournament, Tennis, Hospitality, Co-branding, Experience design,
Eureka Eureka
Puma 5 AM High Drops
Case Studies Fashion and Apparel Health & Wellbeing Sports and Games

Puma 5 AM High Drops

tiers
PUMA, Running, Algorithmic Culture, Scarcity, Urban Space, Runners
Eureka Eureka
Three UK & Samaritans
Case Studies Mobility and Transport Health & Wellbeing Sports and Games Social Awareness

Three UK & Samaritans

tiers
Mental health, Football fans, Brand purpose, Social norms, Case study, Partnership
Eureka Eureka
Crank Gym & Men's Circle
Case Studies Health & Wellbeing Sports and Games Business To Business

Crank Gym & Men's Circle

tiers
Emotional Intelligence, Men’s Health, Peer Support, Fitness Industry, Masculinity, Brand Differentiation
Eureka Eureka
Sports Illustrated & Dove
Case Studies Personal Aesthetics Sports and Games Social Awareness Business To Business

Sports Illustrated & Dove

tiers
Female Athletes, Sports Representation, Body Positivity, Brand Collaboration, Youth Empowerment, Visual Narratives
Eureka Eureka
NFL & Betches Media
Case Studies Sports and Games Business To Business Film & TV Entertainment

NFL & Betches Media

tiers
Sports Marketing, Gender Demographics, Media Partnerships, Cultural Intermediaries, Brand Extension, Audience Segmentation
Eureka Eureka
Sony FIEC
Case Studies Technology Sports and Games

Sony FIEC

tiers
Multisensory Gaming, Immersive Technology, Haptic Entertainment, Environmental Gaming, Sensory Convergence, Embodied Experience
Eureka Eureka
Puma 'Green Flags'
Case Studies Sports and Games Personal Aesthetics Ecology and Sustainability Film & TV Entertainment

Puma 'Green Flags'

tiers
Sustainability Communication, Brand Activism, Podcast Marketing, Environmental Education, Influencer Strategy, Generation Z Engagement
Eureka Eureka
Cool Down Controller
Case Studies Sports and Games Food & Beverage

Cool Down Controller

tiers
Gaming Controller, Heineken, Brand Technology, Consumer Engagement, Algorithmic Marketing, Digital Innovation
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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