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Antropomedia Express: Consumer Tribes
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Sports and Games

Sports and Games

Sports and gaming experiences refer to the consumer tribes that build their identity from searching and experimenting with playful moments. It is about those ways of life where people consolidate their identity from the moments of distraction they spend in collective, gaming, sports, and moments of time-out.
Barnardos Australia
Case Studies Sports and Games Social Awareness

Barnardos Australia

tiers
Gaming philanthropy, interactive fundraising, streamer charity, digital giving, entertainment fundraising, cause gaming
Eureka Eureka
TOCA Social
Case Studies Sports and Games Food & Beverage

TOCA Social

tiers
Sports entertainment, social gaming, urban leisure, technological innovation, experiential venues, soccer culture
Eureka Eureka
Athlos
Case Studies Sports and Games Social Awareness

Athlos

tiers
Women's sports, athletic innovation, gender equity, sports entertainment, prize money, event format
Eureka Eureka
8-bit Arcade Riders
Consumer Tribes Technology Film & TV Entertainment Sports and Games

8-bit Arcade Riders

tiers
Consumer Tribe: 8-bit Arcade Riders
Eureka Eureka
Cosm
Case Studies Film & TV Entertainment Sports and Games

Cosm

tiers
Immersive entertainment, shared reality, digital venues, sports technology, collective viewing, experiential innovation
Eureka Eureka
Sport Tech Elite
Consumer Tribes Luxury Sports and Games

Sport Tech Elite

tiers
Consumer Tribe: Sport Tech Elite
Eureka Eureka
Playstation
Case Studies Sports and Games Technology

Playstation

tiers
Gaming authentication, digital verification, consumer loyalty, resale prevention, gaming community, platform engagement
Eureka Eureka
FC Barcelona
Case Studies Sports and Games Technology

FC Barcelona

tiers
Sports gamification, fan engagement, digital community, esports integration, club innovation, interactive entertainment
Eureka Eureka
Nike & Hyperice
Case Studies Sports and Games Health & Wellbeing Business To Business

Nike & Hyperice

tiers
Sports technology, athletic recovery, wearable innovation, performance enhancement, smart clothing, biomechanical optimization
Eureka Eureka
Strava
Case Studies Health & Wellbeing Technology Sports and Games

Strava

tiers
Digital inclusion, Sports technology, Gender equity, Safety design, Community building, Fitness innovation
Eureka Eureka
Brat Summer
Case Studies Personal Aesthetics Technology Sports and Games

Brat Summer

tiers
Roblox, Dress to Impress, Charli XCX, Outfits, Virtual Spaces
Eureka Eureka
Diplo's Run Club
Case Studies Art & Culture Health & Wellbeing Sports and Games

Diplo's Run Club

tiers
Sobriety, EDM, Music, Festivals, Fitness Culture
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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