Luxury

Whether through modern luxury (aspirational and material) or postmodern luxury (inspirational and experience-based), social media have become indispensable tools for people to find, replicate, experience, and consume luxury.

Maison Perrier-Jouët & Formafantasma

tiers

Biodiversity, Luxury Marketing, Sustainable Agriculture, Brand Heritage, Environmental Capital, Terroir

Heathrow

tiers

Luxury Servicescape, Cultural Capital, Premium Aviation, Airport Design, Experiential Marketing, Status Consumption

Ultrahuman Rare Collection

tiers

Luxury Technology, Smart Jewelry, Premium Wearables, Digital Anthropology, Material Culture, Conspicuous Consumption

Toyota Woven City

tiers

Smart Cities, Platform Urbanism, Corporate Governance, Living Laboratory, Digital Infrastructure, Urban Innovation

Storylines

tiers

Maritime Luxury, Wellness Infrastructure, Nomadic Capitalism, Residential Cruising, Health Tourism, Mobile Communities

Estée Lauder Companies & Exuud

tiers

Olfactory Marketing, Smart Fragrance Systems, Luxury Technology Integration, Sensory Brand Experience, Algorithmic Scent Delivery, Premium Home Fragrance

Jaguar

tiers

Luxury Rebranding, Cultural Positioning, Brand Heritage, Digital Semiotics, Consumer Polarization, Symbolic Capital

Togg x TURK Fatih Tutak

tiers

Servicescape Design, Luxury Consumption, Brand Experience, Digital Personalization, Gastronomic Tourism, Experiential Marketing

Yntegra Group

tiers

Floating Sports Infrastructure, Platform Urbanism, Elite Consumer Culture, Mobile Luxury Assets, Maritime Tourism Innovation, Sustainable Premium Recreation

Wildpicureans

tiers

Consumer Tribe: Wildpicureans

Shiseido 4D Experience

tiers

Immersive Retail, Servicescape Design, Luxury Branding, Sensory Marketing, Cultural Authenticity, Premium Cosmetics

Axiom Space & Prada

tiers

Luxury Brand Collaboration, Aerospace Materials Innovation, Fashion Technology Convergence, Space Exploration Design, Cross Industry Partnership, Technical Luxury Applications