Luxury

Whether through modern luxury (aspirational and material) or postmodern luxury (inspirational and experience-based), social media have become indispensable tools for people to find, replicate, experience, and consume luxury.

La Fiermontina Ocean: Circular Hospitality and the Reconfiguration of Luxury

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Luxury, Hospitality, Semiotics, Authenticity, Community, Morocco

Air New Zealand

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Skynest, Air New Zealand, Servicescape Design, Accessible Luxury, Consumer Experience, Passengers, Business, First Class, Airplanes

Louis Vuitton's Plant-Based Fur

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Louis Vuitton, Plant-Based Fur, Luxury Semiotics, Sustainability, Biofluff, Nature

Selfridges' 40 Duke: Where Retail Becomes Ritual

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Luxury Retail, Servicescape Design, Consumer Tribes, Experiential Marketing, Brand Semiotics

Adora Flora City

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Luxury Branding, Cultural Capital, Cruise Industry, Brand Semiotics, Global Strategy

Tania Bulhões, Chocolat du Jour

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Luxury Brand Strategy, Consumer Culture, Multisensory Branding, Brand Collaboration, Semiotic Analysis

Gucci

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Gucci, Generative Ai, Brand Semiotics, Gamification, Case Study, Consumer Engagement

Cookson Adventures

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Brand Semiotics, Cause Marketing, Consumer Behavior, Social Psychology, Retail Strategy

Kalshi, Bezel

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Luxury Consumption, Brand Semiotics, Prediction Markets, Financialization, Consumer Culture

TAG Heuer

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Luxury Smartwatch, Brand Heritage, Digital Consumer Culture, Wearable Technology, Formula 1

Raffles Hotels & Resorts

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Luxury Semiotics, Brand Strategy, Consumer Culture, Hospitality, Retail Innovation

The Peninsula London

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Luxury Brand Strategy, Servicescape Semiotics, Consumer Culture, Experiential Hospitality, Brand Partnerships