Luxury

Whether through modern luxury (aspirational and material) or postmodern luxury (inspirational and experience-based), social media have become indispensable tools for people to find, replicate, experience, and consume luxury.

M&M's

tiers

M&M’S, Togetherness, Spokescandies, Semiotics, Case Study, Inclusion

VistaJet

tiers

Luxury, Wellness, Membership, Semiotics, Customer journey

Sunreef Yachts

tiers

Solar, Yachts, AI, Energy autonomy,Consumer culture

Reschio

tiers

Craft, Luxury, Heritage, Semiotics, Experience

Adventures By Train

tiers

Mobility, Luxury, Consumer culture, Brand semiotics, Experience design

The Road to The Giorgio Armani Tennis Classic

tiers

Luxury Tournament, Tennis, Hospitality, Co-branding, Experience design,

Porsche EV batteries

tiers

Battery recycling, Circular economy, Supply chain, Porsche, Sustainability

Google Smart Glasses

tiers

AI Wearables, Spatial Computing, Consumer Behavior, Accessibility, Case Study, Platform Ecosystems

Depop

tiers

Vintage, Circularity, Curation, Marketplace, Brand heritage

Corona Island

tiers

Sustainability, Brand experience, Service design, Consumer culture, Certification

Black Tomato

tiers

Luxury Travel, Emotional Branding, AI Personalization, Experiential Marketing, Consumer Engagement, Algorithmic Curation