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Mobility and Transport

Mobility and Transport

Some collective identities revolve around a passion for automobiles, for example. There are also truck drivers who are proud of their guild or bike riders who opt for green mobility. These ways of experiencing the relationship between mobility and transportation fit into this category.
Mattel & BMW
Case Studies Mobility and Transport Sports and Games Business To Business

Mattel & BMW

tiers
Mobility, Gaming, Hot Wheels, BMW, Platform,
Eureka Eureka
Delta Air Lines
Case Studies Mobility and Transport Travel and Outdoors Technology

Delta Air Lines

tiers
Delta Air Lines, Skymiles, Ai assistant, Loyalty program, Customer experience
Eureka Eureka
Wingcopter
Case Studies Health & Wellbeing Mobility and Transport

Wingcopter

tiers
Wingcopter, Sincronía logística, Medical drones, Humanitarian logistics, Remote delivery
Eureka Eureka
Saudia Airlines
Case Studies Fashion and Apparel Mobility and Transport

Saudia Airlines

tiers
Saudia, Streetwear, Aviation, Brand extension, Modernization
Eureka Eureka
MileagePlus Debit Rewards
Case Studies Banking & Financial Services Travel and Outdoors Mobility and Transport

MileagePlus Debit Rewards

tiers
Loyalty, Fintech, Airline, Payments, Consumer behavior
Eureka Eureka
Toyota Mobi
Case Studies Mobility and Transport Technology

Toyota Mobi

tiers
Autonomy, Liability, Datafication, Trust, Design
Eureka Eureka
L'Oréal Paris & Royal Salute
Case Studies Personal Aesthetics Food & Beverage Mobility and Transport Retail and Shopping

L'Oréal Paris & Royal Salute

tiers
L’Oréal Paris Men Expert, Royal Salute, Travel retail, Omnichannel, Cross-category
Eureka Eureka
Mercedes-Benz & Xiaoyuzhou
Eurekas Mobility and Transport Business To Business Luxury

Mercedes-Benz & Xiaoyuzhou

public
Mercedes-Benz, Xiaoyuzhou, Podcast, Luxury, Mobility
Eureka Eureka
Google Maps & Ford
Case Studies Mobility and Transport Travel and Outdoors Business To Business

Google Maps & Ford

tiers
Mapping, Street View, Overlanding, Brand partnership, Platform strategy
Eureka Eureka
easyJet Holidays
Case Studies Travel and Outdoors Mobility and Transport

easyJet Holidays

tiers
Attention economy, Choice architecture, Infinite scroll, User agency, Product design
Eureka Eureka
Volkswagen Buzz Cargo
Case Studies Mobility and Transport Ecology and Sustainability

Volkswagen Buzz Cargo

tiers
EV Mobility, Brand Semiotics, Servicescape, Ecological Stewardship, Consumer Engagement
Eureka Eureka
Chevrolet Vintage Project
Case Studies Mobility and Transport

Chevrolet Vintage Project

tiers
Authenticity, Provenance, Certification, Restomod, Cultural capital
Eureka Eureka
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Antropomedia Express: Consumer Tribes
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