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Antropomedia Express: Consumer Tribes
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Personal Aesthetics

Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.
The Shilla Duty Free
Case Studies Personal Aesthetics Retail and Shopping Mobility and Transport

The Shilla Duty Free

tiers
K-Pop, Duty Free, Beauty, Fan Culture, Brand Strategy
Adriana Chiñas Adriana Chiñas
Omy Laboratoires
Case Studies Personal Aesthetics Retail and Shopping

Omy Laboratoires

tiers
Loyalty program, Personalization, Skincare, Customer Engagement, Digital Culture.
Adriana Chiñas Adriana Chiñas
Grupo Boticário
Case Studies Personal Aesthetics Retail and Shopping

Grupo Boticário

tiers
Beauty Industry, Brand Semiotics, Digital Culture, Consumer Behavior, Social Responsibility, Gen Alpha
Adriana Chiñas Adriana Chiñas
Augustinus Bader
Case Studies Personal Aesthetics Luxury

Augustinus Bader

tiers
Luxury, Diffusion, Celebrity, Semiotics, Skincare
Adriana Chiñas Adriana Chiñas
Bon Charge
Case Studies Personal Aesthetics Technology Health & Wellbeing

Bon Charge

tiers
Wellness, Oral care, Photobiomodulation, Premium pricing, Direct-to-consumer
Adriana Chiñas Adriana Chiñas
Umia
Case Studies Personal Aesthetics Technology

Umia

tiers
AI Manicure, Computer Vision, Reinforcement Learning, Retail Innovation, Case Study, Personalization
Adriana Chiñas Adriana Chiñas
Louis Vuitton & Perfect Corp.
Case Studies Personal Aesthetics Retail and Shopping Technology Business To Business

Louis Vuitton & Perfect Corp.

tiers
Luxury, Virtual try-on, Augmented reality, Personalization, Consumer behavior
Adriana Chiñas Adriana Chiñas
L'Oréal Paris & Royal Salute
Case Studies Personal Aesthetics Food & Beverage Mobility and Transport Retail and Shopping

L'Oréal Paris & Royal Salute

tiers
L’Oréal Paris Men Expert, Royal Salute, Travel retail, Omnichannel, Cross-category
Adriana Chiñas Adriana Chiñas
Kanzen Skincare
Eurekas Personal Aesthetics Social Media

Kanzen Skincare

members
Kanzen, Live commerce, Tiktok Shop, Servicescape, Brand semiotics
Adriana Chiñas Adriana Chiñas
Creepy Shadows
Consumer Tribes Personal Aesthetics

Creepy Shadows

tiers
Tribu: Creepy Shadows
Patrick Pointaire Patrick Pointaire
Mystic Breeds
Consumer Tribes Personal Aesthetics

Mystic Breeds

tiers
Consumer Tribe: Mystic Breeds
Luis Gonzalez Luis Gonzalez
Sugar Punks
Consumer Tribes Personal Aesthetics

Sugar Punks

tiers
Consumer Tribe: Sugar Punks
Luis Gonzalez Luis Gonzalez
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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