Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.

Vyrao

tiers

Digital detox, Sensory Marketing, Embodied Consumption, Attention Economy, Ritual Artifacts, Olfactory wellness

Dove & Blippi

tiers

Brand Purpose Extension, Parasocial Edutainment, Embodiment Theory, Childhood Consumer Socialization, Developmental Marketing, Preventative Intervention

Nespresso & Natura

tiers

Circular Economy, Upcycling, Sustainable Luxury, Collaborative Consumption, Material Semiotics, Brand Authenticity

Natura

tiers

Sonic Branding, Bioelectric Signals, Sensory Marketing, Biophilic Design, Acoustic Ecology, Brand Authenticity

Every Side of You

tiers

Emotional Capitalism, Identity Performance, Digital Authenticity, Algorithmic Consumption, Aesthetic Politics, Affective Branding

Orgasmic Skin

tiers

Category Convergence, Destigmatization, Wellness Capital, Beauty Ritual, Embodied Pleasure, Medicalization

Aesop & Power Station of Art Museum

tiers

Experiential Marketing, Sensory Branding, Cultural Intermediaries, Luxury Consumption, Liquid Modernity, Consumer Tribalism

Coty & Adidas

tiers

Sensory Marketing, Emotional Commodification, Sustainable Luxury, Brand Collaboration, Wellness Consumption, Affect Economy

NotCo & Cramer

tiers

Algorithmic aesthetics, Sensory innovation, Computational creativity, Olfactory design, Consumer perception, Technological mediation

Nike & Isamaya Ffrench

tiers

Aesthetic consumption, Cultural intermediation, Identity projects, Ritual assemblage, Boundary work, Liminoid consumption