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Antropomedia Express: Consumer Tribes
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Personal Aesthetics

Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.
USP Solutions
Case Studies Technology Personal Aesthetics

USP Solutions

tiers
Skincare, Demonstration, Phygital, Trust, Evidence
Eureka Eureka
Doppl
Case Studies Personal Aesthetics Retail and Shopping Technology

Doppl

tiers
Predictive media, Virtual try-on, Brand semiotics, Digital anthropology, Consumer behavior
Eureka Eureka
Lush Cosmetics
Case Studies Social Awareness Retail and Shopping Personal Aesthetics

Lush Cosmetics

tiers
Lush Cosmetics, Ethical consumption, Brand semiotics, Corporate activism, Humanitarian aid
Eureka Eureka
CASETiFY
Case Studies Personal Aesthetics Technology Art & Culture

CASETiFY

tiers
Casetify, Mauritshuis, Vermeer, Wearable tech, Brand semiotics
Eureka Eureka
Wild
Case Studies Personal Aesthetics Ecology and Sustainability

Wild

tiers
Sustainability, Refillable packaging, Material semiotics, User experience, Personal care
Eureka Eureka
Valentino Beauty
Case Studies Luxury Personal Aesthetics

Valentino Beauty

tiers
Valentino Beauty, Studio 54, Fragrance, Luxury, Narrative
Eureka Eureka
L’Oréal Paris StandUp
Case Studies Social Awareness Sports and Games Personal Aesthetics Business To Business

L’Oréal Paris StandUp

tiers
L’Oréal Paris, Botafogo, Stand up, Bystander intervention, Stadium safety
Eureka Eureka
Sephora & Lyft
Case Studies Personal Aesthetics Mobility and Transport Business To Business Retail and Shopping

Sephora & Lyft

tiers
Sephora, Lyft, Delivered to beauty, Omnichannel, Servicescape, Ship to door
Eureka Eureka
Hermès
Case Studies Luxury Fashion and Apparel Art & Culture Personal Aesthetics

Hermès

tiers
Hermès, Mystery at the grooms, Servicescape, Participation, Brand narrative
Eureka Eureka
Do It London
Case Studies Health & Wellbeing Personal Aesthetics

Do It London

tiers
HIV prevention, Black women, Nail culture, Behavior change, Digital health
Eureka Eureka
L’Oréal The Refill Movement
Case Studies Personal Aesthetics Ecology and Sustainability

L’Oréal The Refill Movement

tiers
L’Oréal, Beauty refills, Sustainability, Brand semiotics, Consumer culture
Eureka Eureka
Sun Bum
Case Studies Personal Aesthetics Retail and Shopping

Sun Bum

tiers
Loyalty, Community, Semiotics, Consumer tribes, Omnichannel
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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