Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.

Glossier

tiers

Digital Brand Communities, Gamification, Prosumption, Beauty Marketing, First-Party Data, Ritualized Consumption

POND'S

tiers

Microbiome Analytics, Personalized Skincare, Diagnostic Beauty, Biotechnology Retail, Skin Health Data, Hyper-Personalization

Jamaican Mango & Lime

tiers

Cultural Commodification, Embodied Identity, Digital Storytelling, Counterhegemonic Aesthetics, Heritage Activation, Ritual Consumption

Notre Dame De Paris

tiers

Cultural Patronage, Heritage Digitization, Luxury Semiotics, Immersive Exhibitions, Corporate Philanthropy, Collective Memory

Ulta Beauty Joy Council

tiers

Wellness Marketing, Emotional Commerce, Digital Community Building, Brand Ecosystem, Joy Economy, Expert-led Consumption

Astrid

tiers

Ritual Consumption, Commercialized Intimacy, Nostalgia Marketing, Experiential Branding, Social Fragmentation, Beauty Socialization

Vyrao

tiers

Digital detox, Sensory Marketing, Embodied Consumption, Attention Economy, Ritual Artifacts, Olfactory wellness

Dove & Blippi

tiers

Brand Purpose Extension, Parasocial Edutainment, Embodiment Theory, Childhood Consumer Socialization, Developmental Marketing, Preventative Intervention