Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.

Velvet Kim

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Consumer Tribe: Velvet Kim

Heathrow

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Luxury Servicescape, Cultural Capital, Premium Aviation, Airport Design, Experiential Marketing, Status Consumption

Puma 'Green Flags'

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Sustainability Communication, Brand Activism, Podcast Marketing, Environmental Education, Influencer Strategy, Generation Z Engagement

Estée Lauder Companies & Exuud

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Olfactory Marketing, Smart Fragrance Systems, Luxury Technology Integration, Sensory Brand Experience, Algorithmic Scent Delivery, Premium Home Fragrance

L’Oréal & IBM

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Sustainable Cosmetics, Generative AI, Beauty Industry, Algorithmic Formulation, Green Technology, Digital Transformation

eyes. lips. face. fandom.

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Cultural Hybridization, Parasocial Marketing, Beauty Brand Innovation, Celebrity Endorsement Strategy, Consumer Engagement, Narrative Advertising

Shiseido 4D Experience

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Immersive Retail, Servicescape Design, Luxury Branding, Sensory Marketing, Cultural Authenticity, Premium Cosmetics

Axiom Space & Prada

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Luxury Brand Collaboration, Aerospace Materials Innovation, Fashion Technology Convergence, Space Exploration Design, Cross Industry Partnership, Technical Luxury Applications