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Antropomedia Express: Consumer Tribes
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Personal Aesthetics

Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.
Sugar Punks
Consumer Tribes Personal Aesthetics

Sugar Punks

tiers
Consumer Tribe: Sugar Punks
Eureka Eureka
CeraVe & NBA
Case Studies Personal Aesthetics Sports and Games

CeraVe & NBA

tiers
Cerave, Nba, Dermatological beauty, Cultural branding, Esports
Eureka Eureka
Pond's Hispanic Heritage Month
Case Studies Personal Aesthetics Business To Business

Pond's Hispanic Heritage Month

tiers
POND’S, JZD, Hispanic Heritage Month, Collaboration, Semiotics, Limited Edition, Cosmetics
Eureka Eureka
Sol de Janeiro
Eurekas Personal Aesthetics Ecology and Sustainability

Sol de Janeiro

members
Regeneration, Gender empowerment, Brand purpose, Impact measurement, Supply chains, Carbon Tracking
Eureka Eureka
L’Oréal Groupe
Case Studies Personal Aesthetics Health & Wellbeing

L’Oréal Groupe

tiers
Beauty, Circular economy, Art therapy, Brand strategy, Social impact
Eureka Eureka
Cute Press & Wolf BKK
Case Studies Personal Aesthetics Social Awareness

Cute Press & Wolf BKK

tiers
Beauty, Inclusivity, Semiotics, Consumer culture, Cosmetics, Thailand
Eureka Eureka
Perfect Corp.
Eurekas Personal Aesthetics Technology

Perfect Corp.

members
Erborian, Perfect Corp., Virtual try-on, Tiktok, Beauty tech, Augmented Reality
Eureka Eureka
Ready Set Jet
Case Studies Personal Aesthetics

Ready Set Jet

tiers
Space-certified, Waterless, Semiotics, Biotech, Luxury, Cosmetics
Eureka Eureka
Golden Restoration
Case Studies Personal Aesthetics Art & Culture

Golden Restoration

tiers
Head & Shoulders, Golden restoration, Kintsugi, Lima, Brand activation
Eureka Eureka
Haut.AI
Eurekas Personal Aesthetics Technology

Haut.AI

members
Skincare, Conversational commerce, Personalisation, Servicescape, Algorithmic fairness, Artificial Intelligence
Eureka Eureka
Nivea & Amazon Brazil
Case Studies Personal Aesthetics Retail and Shopping Business To Business

Nivea & Amazon Brazil

tiers
Nivea, Amazon Brazil, Skincare, Personalization, Packaging
Eureka Eureka
Shiseido Travel Retail, Tourism Authority of Thailand
Case Studies Fashion and Apparel Travel and Outdoors Personal Aesthetics

Shiseido Travel Retail, Tourism Authority of Thailand

tiers
ANESSA, Shiseido Travel Retail, Alipay+, Tourism Authority of Thailand, Case Study, Jackson Wang
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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