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Antropomedia Express: Consumer Tribes
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Personal Aesthetics

Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.
L’Oréal & TripAdvisor
Case Studies Personal Aesthetics Travel and Outdoors Retail and Shopping Fashion and Apparel

L’Oréal & TripAdvisor

public
The 'Beauty to Go' project is being undertaken by L'Oréal Travel Retail in collaboration with Dufry…
Eureka Eureka
A.S. Watson
Case Studies Personal Aesthetics Technology

A.S. Watson

public
A skin analysis tool driven by AI makes product recommendations based on selfies uploaded by users A.S. Watson, a…
Eureka Eureka
Baianí
Case Studies Ecology and Sustainability Personal Aesthetics

Baianí

public
Chocolate company shifts focus to beauty industry in effort to improve environmental impact In April of 2022, the Brazilian chocolate…
Eureka Eureka
Degree 'Metathon'
Case Studies Film & TV Entertainment Health & Wellbeing Technology Social Awareness

Degree 'Metathon'

public
Through the use of a digital marathon, Degree works to increase inclusiveness in the metaverse Degree announced in April 2022…
Eureka Eureka
Everyday Humans
Case Studies Fashion and Apparel Personal Aesthetics Retail and Shopping Ecology and Sustainability

Everyday Humans

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The world's first-ever "upcycled" sunscreen is launched by a brand Everyday Humans is a beauty brand…
Eureka Eureka
PROUDLY
Case Studies Personal Aesthetics Social Awareness Retail and Shopping

PROUDLY

public
Baby products designed specifically for babies with darker skin tones are now available The baby care brand Gabrielle Union and…
Eureka Eureka
Justmylook
Case Studies Fashion and Apparel Social Media Retail and Shopping Personal Aesthetics

Justmylook

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The world's first brick-and-mortar location of an online cosmetics business will have an interactive TikTok room Justmylook, one…
Eureka Eureka
Maybelline
Case Studies Film & TV Entertainment Fashion and Apparel Personal Aesthetics Retail and Shopping

Maybelline

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Maybelline has formed a partnership with Zynga for the incorporation of playable advertisements In August of 2022, Maybelline launched an…
Eureka Eureka
Virtual Identity
Consumer Statistics Personal Aesthetics Technology Avatar

Virtual Identity

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📈46% of US Gen Z survey respondents and 55% of millennials see their virtual identity as an extension of themselves…
Eureka Eureka
Emo Explorers
Consumer Tribes Film & TV Entertainment Personal Aesthetics

Emo Explorers

public
Consumer Tribe: Emo explorers
Eureka Eureka
Harlequin Hood
Consumer Tribes Personal Aesthetics

Harlequin Hood

public
Consumer Tribe: Harlequin Hood
Eureka Eureka
O Boticário
Case Studies Personal Aesthetics Retail and Shopping Technology

O Boticário

public
"Smart lipstick," which is powered by AI, makes it possible for visually challenged people to do makeup O…
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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