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Antropomedia Express: Consumer Tribes
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Retail and Shopping

Retail and Shopping

Retail and Shopping is the name of the human experience that encompasses tribes that build their identity from the constant consumption of material objects. In other words, it is a lifestyle that allows people to orchestrate their daily lives from a latent expectation to obtain the latest online products to follow the most current trends and material objects that surround everyday life.
Nivea & Amazon Brazil
Case Studies Personal Aesthetics Retail and Shopping Business To Business

Nivea & Amazon Brazil

tiers
Nivea, Amazon Brazil, Skincare, Personalization, Packaging
Eureka Eureka
Taobao Shangou
Case Studies Retail and Shopping Technology

Taobao Shangou

tiers
Platformization, Dine-in, Group buying, O2O, Data ecosystem
Eureka Eureka
Gore-Tex
Case Studies Fashion and Apparel Retail and Shopping

Gore-Tex

tiers
Circularity, Subscription, Parenting, Outdoor, Gore-Tex
Eureka Eureka
Sneaker Cam
Case Studies Fashion and Apparel Retail and Shopping Business To Business

Sneaker Cam

tiers
Sneakers, Livestream, E-commerce, Consumer tribes, Data-driven
Eureka Eureka
Shopee
Case Studies Retail and Shopping Social Awareness

Shopee

tiers
Shopee, Instituto Vakinha, Pedido mágico, Gift economy, Gen Z
Eureka Eureka
Paul Smith
Case Studies Luxury Fashion and Apparel Retail and Shopping

Paul Smith

tiers
Loyalty, Omnichannel, Gamification, Semiotics, Consumer behavior
Eureka Eureka
Renner
Case Studies Fashion and Apparel Retail and Shopping

Renner

tiers
Renner, Eletromidia, Virtual fitting room, Phygital, Brand positioning
Eureka Eureka
T-Mobile Puerto Rico
Case Studies Technology Film & TV Entertainment Retail and Shopping Art & Culture

T-Mobile Puerto Rico

tiers
T-Mobile Puerto Rico, Bad Bunny, Edalou Paris, NFC, Brand semiotics
Eureka Eureka
Condé Nast
Case Studies Luxury Retail and Shopping Fashion and Apparel

Condé Nast

tiers
Vette, Condé Nast, Creator commerce, Platform economy, Digital retail
Eureka Eureka
JD.com & Ikea China
Case Studies Real Estate & Construction Business To Business Retail and Shopping

JD.com & Ikea China

tiers
IKEA China, JD.com, Platform Economy, Augmented Commerce, Servicescape
Eureka Eureka
Waitrose
Case Studies Retail and Shopping Technology

Waitrose

tiers
Waitrose, Smart trolley, Computer vision, Checkout, Datafication
Eureka Eureka
Virgin Atlantic & Omnevo
Case Studies Travel and Outdoors Retail and Shopping Mobility and Transport Business To Business

Virgin Atlantic & Omnevo

tiers
Virgin Atlantic, Omnevo, Omnichannel, Personalization, Sustainability
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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