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Social Awareness

Social Awareness

Social Awareness comprehends the experiences that allude to the tribes that build their identity from their connection with social causes. It is a lifestyle defined by a devotion to fighting social injustices, helping others, joining political campaigns, making social injustices visible, and expressing their non-conformity with the unfair conditions in which they live.
Alivia Health
Case Studies Health & Wellbeing Social Awareness

Alivia Health

tiers
Safety, Inclusion, Brand semiotics, Care ecosystems, Infrastructure
Adriana Chiñas Adriana Chiñas
Amazon Regional Creatives Fund
Case Studies Film & TV Entertainment Social Awareness Art & Culture

Amazon Regional Creatives Fund

tiers
Amazon, Regional creatives fund, UK charities, Creative industries, Digital skills, Creators
Adriana Chiñas Adriana Chiñas
Roblox Corporation
Case Studies Learning and Teaching Film & TV Entertainment Social Awareness

Roblox Corporation

tiers
Roblox, Learning hub, Platform, Curriculum, Engagement
Adriana Chiñas Adriana Chiñas
Virginia Tech
Case Studies Social Awareness Technology Health & Wellbeing

Virginia Tech

tiers
Soft robotics, Assistive technology, Intent prediction, Human–machine interaction, Disability experience
Adriana Chiñas Adriana Chiñas
Oma's Soep
Case Studies Social Awareness Food & Beverage

Oma's Soep

tiers
Oma’s soep, Intergenerational, Loneliness, Social enterprise, Hospitality
Adriana Chiñas Adriana Chiñas
HSBC Hong Kong
Case Studies Banking & Financial Services Art & Culture Social Awareness

HSBC Hong Kong

tiers
HSBC, Hong Kong, Community Murals, Accessibility, Brand Semiotics, Urban Pride, China
Adriana Chiñas Adriana Chiñas
Kleenex & Bowel Cancer Australia
Case Studies Social Awareness Health & Wellbeing Business To Business

Kleenex & Bowel Cancer Australia

tiers
Kleenex, Bowel Cancer Australia, Purpose, Stigma, Cancer Awareness, Digital culture
Adriana Chiñas Adriana Chiñas
Chevrolet
Case Studies Mobility and Transport Social Awareness

Chevrolet

tiers
Chevrolet, Onstar, Women’s safety, Brand semiotics, Urban mobility, Campaign
Adriana Chiñas Adriana Chiñas
USC Mind
Case Studies Social Awareness Social Media Health & Wellbeing Learning and Teaching

USC Mind

tiers
Mental health, Social media, Brand semiotics, Consumer culture, Gen Z, Campaigns
Adriana Chiñas Adriana Chiñas
Philippine Airlines
Case Studies Mobility and Transport Social Awareness

Philippine Airlines

tiers
Gender diversity, Aviation, Scholarships, Brand community, Participation, Gen Alpha
Adriana Chiñas Adriana Chiñas
TBWA\Peru & APRECI
Case Studies Film & TV Entertainment Social Awareness

TBWA\Peru & APRECI

tiers
Censorship, Artistic freedom, Semiotics, Social movements, Media ecosystems
Adriana Chiñas Adriana Chiñas
Agency for Nature
Case Studies Social Awareness Ecology and Sustainability

Agency for Nature

tiers
AI-Powered, Youth Culture, Parasocial Interaction, Datafication, Public Interface
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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