Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

DrinkMates and the Platform Promise of Spontaneous Sociality

tiers

Case Study, Platform Strategy, Consumer Culture, Digital Sociality, Geospatial Technology, African Innovation

Adriana Chiñas

Case Studies Social Media Business To Business

Cameo and TikTok

tiers

Platform Capitalism, Creator Economy, Brand Revitalization, Digital Strategy, Consumer Culture, Video Messages, Celebrities, Influencers, Creators

Adriana Chiñas

Case Studies Social Media Technology Learning and Teaching

AuraTap

tiers

Digital Anthropology, Avatar Mediation, Brand Semiotics, Consumer Culture, Spatial Computing

Adriana Chiñas

Case Studies Social Media Technology Learning and Teaching

Meta AI agent

tiers

AI Agents, Executive Leadership, Meta, Digital Strategy, Organizational Innovation

Adriana Chiñas

Case Studies Social Media Retail and Shopping

X: Shoppable links

tiers

Social Media Advertising, Platform Monetization, Brand Semiotics, Consumer Trust, Digital Transformation

Adriana Chiñas

Case Studies Social Media Sports and Games

YouTube, FIFA

tiers

Platformization, Datafication, Sports Broadcasting, Consumer Engagement, Digital Culture, Case Study

Adriana Chiñas

Eurekas Food & Beverage Social Media

HEYBAR

members

Heybar, Heynu, Kay Dudley, Brand Semiotics, Plant-Based Nutrition

Adriana Chiñas

Case Studies Film & TV Entertainment Social Media

TikTok & Apple Music

tiers

Algorithmic Recommendation, Platform Integration, Consumer Behavior, Music Streaming, Digital Culture

Adriana Chiñas

Case Studies Social Media Film & TV Entertainment

National Geographic Creators

tiers

National Geographic, Creator Cohort, Maya Higa, Influencer Marketing, Digital Transformation

Adriana Chiñas

Case Studies Social Media Retail and Shopping Business To Business

YouTube, Rakuten Ichiba

tiers

V-Commerce, Creator Trust, Social Shopping, Platform Capitalism, Brand Strategy

Adriana Chiñas

Eurekas Social Media Personal Aesthetics Business To Business

NYX Professional Makeup & Pinterest

members

Experiential Retail, Sensory Branding, Consumer Culture, Digital Trends, Pop-Up Activation

Adriana Chiñas

Case Studies Social Media Technology

Mastodon

tiers

Decentralization, Creator Economy, Platform Strategy, Digital Infrastructure, Case Study, Open Source

Adriana Chiñas