Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

LATAM Airlines

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Airlines, Concerts, Taylor Swift, Argentina, Changes Costs

Adriana Chiñas

Case Studies Personal Aesthetics Avatar Health & Wellbeing Social Media

La Roche-Posay

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Minecratf. The sims, Brazil, Twitch, Take4Games, Skincare, Sunscreen

Adriana Chiñas

Case Studies Art & Culture Food & Beverage Social Media

Hey Tea & Jingdezhen China Ceramics Museum

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Memes, China, Sculptures, Collection, Buddha

Adriana Chiñas

Case Studies Food & Beverage Health & Wellbeing Social Media Business To Business

Chipotle & Strava

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Collaboration, Running, Fitness, United States, Campaigns, Healthy Bowls

Adriana Chiñas

Case Studies Food & Beverage Social Media Business To Business

Coca-Cola & TikTok

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UK, Happy Tears Zero Sugar, Soda, Collaboration, Kindness Day

Adriana Chiñas

Case Studies Health & Wellbeing Social Media Technology Learning and Teaching

Binghamton University

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Digital Media, United States, Metaverse, Tools, Services, Software

Adriana Chiñas

Case Studies Social Media Technology

Hinge

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United States, Gen Z, Dating App, Global Day Unplugging, Phonebook

Adriana Chiñas

Case Studies Travel and Outdoors Social Media

Globetrotter

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United States, Apps, Travel, Gen Z, Customer Experience, Digital Records

Adriana Chiñas

Consumer Tribes Social Media

Curiosity Gobblers

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Consumer Tribe: Curiosity Gobblers

Luis Gonzalez

Case Studies Fashion and Apparel Travel and Outdoors Technology Business To Business

North Face

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TNF100 Ultra Marathon, China, Shanghai, ChatGPT, Midjourney, connect with nature

Adriana Chiñas

Case Studies Fashion and Apparel Art & Culture Retail and Shopping Social Media

Nike SWOOSH

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#YourForce1 challenge, virtual marketplace, creator contest, visual storyboard, Europe, United States

Adriana Chiñas

Case Studies Fashion and Apparel Social Media

Xiaohongshu

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China, Diversity and Inclusion, Influencers, Catwalks, Chen Zheng, Jiang Sida

Adriana Chiñas