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Technology

Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).
Hinge
Case Studies Social Media Technology

Hinge

tiers
United States, Gen Z, Dating App, Global Day Unplugging, Phonebook
Eureka Eureka
Creator Studio
Case Studies Fashion and Apparel Technology Art & Culture

Creator Studio

tiers
Gen AI, Europe, Sweden, H&M, Designs, Artworks, Prints
Eureka Eureka
Google Flights
Case Studies Travel and Outdoors Mobility and Transport Technology

Google Flights

tiers
Airlines, Holidays & Tourism, United States, AI, Tickets, Data
Eureka Eureka
BLACKPINK
Case Studies Film & TV Entertainment Business To Business Technology Avatar

BLACKPINK

tiers
Gaming, South Korea, Metaverse, Roblox, Interactive, K-Pop
Eureka Eureka
Cloud Swing
Case Studies Social Awareness Technology

Cloud Swing

tiers
Wheelchairs, Gardens, United States, Inclusion, Accessibility, Public Spaces
Eureka Eureka
Universal Standard
Case Studies Fashion and Apparel Social Awareness Personal Aesthetics Technology

Universal Standard

tiers
United States, inclusive clothing, women's apparel, bikinis, sun protection swimsuits, plus size models
Eureka Eureka
Freitag
Case Studies Fashion and Apparel Ecology and Sustainability Technology Personal Aesthetics

Freitag

tiers
Switzerland, recyclable backpack, market research, nylon, waterproof fabric, Jeffrey Siu, sustainable
Eureka Eureka
AntChain & Nike
Case Studies Fashion and Apparel Business To Business Technology Personal Aesthetics

AntChain & Nike

tiers
China, NFC, traceability system, information, consumer rights, cybersecurity
Eureka Eureka
BIG & Vollebak
Case Studies Fashion and Apparel Business To Business Ecology and Sustainability Real Estate & Construction

BIG & Vollebak

tiers
Nova Scotia, Canada, low-carbon energy, 3D-printed concrete, architecture, Wood House, Jeddore Harbour, residential hideaway
Eureka Eureka
Samsara Eco & Lululemon
Case Studies Fashion and Apparel Ecology and Sustainability Business To Business Technology

Samsara Eco & Lululemon

tiers
Australia, nylon and polyester, apparel industry waste, landfills, new clothing
Eureka Eureka
North Face
Case Studies Fashion and Apparel Travel and Outdoors Technology Business To Business

North Face

tiers
TNF100 Ultra Marathon, China, Shanghai, ChatGPT, Midjourney, connect with nature
Eureka Eureka
Vivobarefoot
Case Studies Fashion and Apparel Personal Aesthetics Technology Social Awareness

Vivobarefoot

tiers
Vivobarefoot, United Kingdom, Germany, United States, 3D printers, scans, circular economy
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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