Coca-Cola & WeChat
tiers
Algorithmic Identity, Participatory Branding, Celebrity Democratization, Digital Consumption Rituals, Parasocial Marketing, Extended Digital Self
NIO House
tiers
Experiential Retail, Brandscape, Cultural Placemaking, Sustainable Mobility, Heritage Adaptation, Community-Centric Design
Vyrao
tiers
Digital detox, Sensory Marketing, Embodied Consumption, Attention Economy, Ritual Artifacts, Olfactory wellness
Jump n Pass & Justrite
tiers
Servicescape Transformation, Retail Heterotopia, Mobile Commerce, Consumer Agency, Digital Integration, Frictionless Retail
eBay Circularity
tiers
Circular Economy, Digital Authentication, Recommerce Infrastructure, Fashion Sustainability, Product Passports, Platform Capitalism
HONOR Flagship Store
tiers
Cultural Hybridization, Experiential Retail, Brandscapes, Spatial Semiotics, Third Space, Cultural Intermediaries
Gaia
tiers
Algorithmic Mobility, Urban Digital Twins, Sociotechnical Assemblages, Transit Experience Design, Multilingual Accessibility, Real-time Adaptation
General Motors
tiers
Biometric Surveillance, Affective Computing, Algorithmic Governance, Automotive Safety, Quantified Self, Sousveillance
ESPN
tiers
Algorithmic expertise, Sports media, Parasocial relationships, Digital embodiment, Fan engagement, Datafication
The Catholic Church
tiers
Religious semiotics, Digital evangelization, Youth engagement, Visual theology, Cultural adaptation, Sacred branding
NotCo & Cramer
tiers
Algorithmic aesthetics, Sensory innovation, Computational creativity, Olfactory design, Consumer perception, Technological mediation
Yuka
tiers
Algorithmic activism, Consumer resistance, Digital intermediaries, Reformulation advocacy, Networked citizenship, Brand accountability