Case Studies Social Media Learning and Teaching Pinterest Educators’ Fund tiers Pinterest, Educators’ fund, Edtech, Creator strategy, Platform governance Adriana Chiñas
Case Studies Personal Aesthetics Art & Culture Luxury Guerlain tiers Semiotics, Scarcity, Craft, Globalization, Parfum, Qixi Festival Adriana Chiñas
Case Studies Social Awareness Food & Beverage Learning and Teaching Technology Save the Orange tiers Citrus greening, Generative AI, Supply chain, Brand semiotics, Risk governance, Minute Maid Adriana Chiñas
Case Studies Mobility and Transport Travel and Outdoors Luxury Joby Aviation tiers Evtol, Platformization, Urban air mobility, Consumer semiotics, Governance Adriana Chiñas
Case Studies Luxury Retail and Shopping Fashion and Apparel Condé Nast tiers Vette, Condé Nast, Creator commerce, Platform economy, Digital retail Adriana Chiñas
Case Studies Real Estate & Construction Business To Business Retail and Shopping JD.com & Ikea China tiers IKEA China, JD.com, Platform Economy, Augmented Commerce, Servicescape Adriana Chiñas
Case Studies Health & Wellbeing Personal Aesthetics Luxury Koyia tiers Perfumery, Phytoncides, Alternative currency, Consumer experience, Luxury Adriana Chiñas
Case Studies Food & Beverage Business To Business KFC Canada tiers Pickles, Brine, Limited edition, Collaboration, Quick service Adriana Chiñas
Case Studies Banking & Financial Services Technology Wells Fargo AI tiers AI agents, Banking, Risk management, Organizational design, Digital transformation Adriana Chiñas
Case Studies Fashion and Apparel Social Awareness Comme il faut tiers Humanitarian advocacy, Brand semiotics, Conflict communication, Social media, Consumer culture Adriana Chiñas
Case Studies Film & TV Entertainment Personal Aesthetics Social Awareness Food & Beverage Vinted, Prime Video tiers Vinted, Re/Style, Circular fashion, Brand semiotics, Consumer culture, Sustainability, Reality Show Adriana Chiñas
Case Studies Banking & Financial Services Business To Business Technology PayPal, Perplexity, Venmo tiers Paypal, Perplexity, Commerce, Subscriptions, Ecosystem Adriana Chiñas