Case Studies Luxury Fashion and Apparel ORKOS tiers Defensive consumption, Luxury security innovation, Watch theft prevention, Horological protection, Material authentication, Risk management accessories Adriana Chiñas
Case Studies Film & TV Entertainment Social Media A24 tiers Membership economy, Consumer tribalism, Cultural capital, Ritualized consumption, Brand community, Experiential marketing Adriana Chiñas
Case Studies Personal Aesthetics Fashion and Apparel Sports and Games Business To Business Nike & Isamaya Ffrench tiers Aesthetic consumption, Cultural intermediation, Identity projects, Ritual assemblage, Boundary work, Liminoid consumption Adriana Chiñas
Case Studies Film & TV Entertainment Sports and Games Business To Business Minecraft & Merlin Entertainments tiers Brand extension, Spatial remedialization, Transmedia storytelling, Ludic consumption, Embodied virtuality, Experiential marketing Adriana Chiñas
Case Studies Art & Culture Personal Aesthetics Cyril Lancelin x MANE tiers Please capitalize the first letter of each keyword. It is not necessary to send the whole case study, just the keywords. Adriana Chiñas
Case Studies Art & Culture Learning and Teaching Museum of West African Art tiers Cultural restitution, Decolonial museology, Institutional infrastructure, Heritage conservation, West African art, Architectural reclamation Adriana Chiñas
Case Studies Banking & Financial Services Learning and Teaching Parabank tiers Disability banking, Financial inclusion, Adaptive financial services, Digital accessibility, Social finance, Disability economics Adriana Chiñas
Case Studies Health & Wellbeing Technology Banking & Financial Services Blue Shield of California tiers Please capitalize the first letter of each keyword. It is not necessary to send the whole case study, just the keywords. Adriana Chiñas
Case Studies Art & Culture Social Awareness Majazz Project tiers Sound archive, Cultural reclamation, Decolonial practice, Sonic heritage, Counter-archiving, Community preservation Adriana Chiñas
Case Studies Food & Beverage Business To Business Budweiser & Tomorrowland Brasil tiers Electronic Music Festivals, Experiential marketing, Algorithmic identity, Digital ritualization, Collective effervescence, Aspirational consumerism Adriana Chiñas
Case Studies Health & Wellbeing Sports and Games Harry’s tiers Please capitalize the first letter of each keyword. It is not necessary to send the whole case study, just the keywords. Adriana Chiñas
Case Studies Travel and Outdoors Ecology and Sustainability Visit OSLO tiers Destination branding, Ironic marketing, Reflexive consumption, Overtourism, Authenticity, Urban identity Adriana Chiñas