NoctIQ: Anti-Snore Pillow
tiers
Symbolic Consumption, Brand Semiotics, Social Identity, Consumer AI Experience, Datafication, Sleep Wellness
OpenAI Voice Controls
tiers
Digital Anthropology, Mediation, Social Identity, Algorithmic Trust, Human-Machine Interaction, Consumer Behavior
Vivienne Westwood House Beijing
tiers
Luxury Culture, Brand Semiotics, Symbolic Consumption, Ritual, Reference Groups, Market Entry
Verb: Selling Personal Data
tiers
Data Ownership, Surveillance Capitalism, Brand Semiotics, Consumer Culture, Digital Anthropology, Platform Logics
CarPlay at the Helm
tiers
Symbolic Consumption, Brand Semiotics, Technological Mediation, Social Identity, Platform Logics, Digital Anthropology
CipherX: Painless by Design
tiers
Symbolic Consumption, Brand Semiotics, Ritual, Social Identity, Consumer Culture, Philosophy Of Technology
Instagram & Samsung: Rebuilding the Living Room Around Creators
members
Platform Affordances, Brand Semiotics, Collective Ritual, Digital Anthropology, Consumer Culture, Market Entry
Pinterest: From Saved Pins to Festival Selves
members
Symbolic Consumption, Brand Semiotics, Social Identity, Digital Anthropology, Ritual, Consumer Culture, Pinterest, Carnivals
Disney and TikTok Turn Viewers Into Storytellers
members
Brand Semiotics, Consumer Tribes, Brand Antifragility, Social Identity, Digital Anthropology, Co-Creation
Chispa: Connecting broken-heart soccer fans
members
Social Identity, Brand Semiotics, Consumer Culture, Digital Anthropology, Ritual, Case Study