Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.

Samsung & Kohler

tiers

Smart Home Integration, Water Consumption Monitoring, Cross-brand Partnerships, Digital Domesticity, Consumer Behavior Modification, IoT Ecosystems

Chevrolet & Erewhon

tiers

Brand Semiotics, Cultural Alignment, Experiential Marketing, Sustainability Positioning, Category Extension, Symbolic Consumption

SMHC & Yongpu

tiers

Cultural Positioning, Semiotic Packaging, Mental Health Branding, Code-Mixing, Chinese Consumer Culture, Therapeutic Consumption

Heetch

tiers

Car Therapy, Therapeutic Culture, Platform Governance, Consumer Wellbeing, Commercialized Care, Service Innovation

Reebok & Generation Joy

tiers

Athletic Performance, Brand Collaboration, Consumer Tribes, Identity Construction, Wellness Consumption, Symbolic Capital

The White Lotus

tiers

Media Tourism, Narrative Consumption, Experiential Luxury, Cultural Capital, Transmedia Storytelling, Symbolic Consumption

Duolingo x The Loog

tiers

Educational Technology, Material-Digital Hybridization, Embodied Learning, Brand Extension, Multimodal Education, Gamified Pedagogy

Waze & Pabllo Vittar

tiers

Digital Representation, Platform Localization, Voice Personalization, Queer Marketing, Parasocial Interaction, Algorithmic Culture

Netflix & Suntory

tiers

Brand Collaboration, Digital Commensality, Cultural Branding, Consumption Rituals, Code-Mixing, Experiential Marketing

Mars Wrigley & Amazon Australia

tiers

Algorithmic Reward Systems, Digital Anthropology, Consumer Ritualization, Behavioral Marketing, Surveillance Capitalism, Platform Reciprocity

HMD & Mattel

tiers

Digital Minimalism, Heterotopia, Brand Semiotics, Retrobranding, Consumer Resistance, Attention Economy