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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Hyundai Motor & Kia Robotics
Case Studies Health & Wellbeing Learning and Teaching Technology Mobility and Transport

Hyundai Motor & Kia Robotics

tiers
Wearable Robotics, Human Augmentation, Labor Anthropology, Embodied Technology, Exoskeletal Systems, Bionic Enhancement
Eureka Eureka
Mercedes-Benz & Starbucks
Case Studies Mobility and Transport Food & Beverage Business To Business

Mercedes-Benz & Starbucks

tiers
Electric Mobility Infrastructure, Experiential Sustainability, Third-Space Evolution, Luxury Brand Collaboration, Consumption Rituals, Green Semiotics
Eureka Eureka
Kirishima Shuzo & Starbucks
Case Studies Food & Beverage Business To Business Ecology and Sustainability

Kirishima Shuzo & Starbucks

tiers
Circular Economy, Biocultural Sustainability, Traditional Craftsmanship, Cross-Cultural Collaboration, Material-Semiotic Assemblage, Hyperlocal Modernity
Eureka Eureka
Revolut & Visa
Case Studies Banking & Financial Services Learning and Teaching Business To Business

Revolut & Visa

tiers
Algorithmic Finance, Digital Touchpoints, Financial Socialization, Gen Z Consumption, Educational Technology, Fintech Materialization
Eureka Eureka
Carlsberg & Brooklyn Brewery
Case Studies Food & Beverage Business To Business Art & Culture

Carlsberg & Brooklyn Brewery

tiers
Sustainable Brewing, Ancient Grains, Climate Adaptation, Food Sovereignty, Craft Beer Innovation, Cultural Reclamation
Eureka Eureka
RéVive & Perfect Corp.
Case Studies Personal Aesthetics Technology Business To Business

RéVive & Perfect Corp.

tiers
Algorithmic Beauty, Predictive Visualization, Digital Embodiment, Clinical Efficacy Representation, Luxury Skincare Marketing, AI-Mediated Consumer Expectations
Eureka Eureka
Lush & Minecraft
Case Studies Personal Aesthetics Business To Business Sports and Games

Lush & Minecraft

tiers
Transmedia Consumption, Ludic Commerce, Digital Materiality, Sensory Marketing, Branded Collaborations, Gamification
Eureka Eureka
Hyatt & Hyatt
Case Studies Travel and Outdoors Health & Wellbeing Business To Business

Hyatt & Hyatt

tiers
Sleep Tourism, Wellness Hospitality, Mindfulness Commodification, Travel Wellbeing, Brand Collaboration, Experiential Marketing
Eureka Eureka
Mattel & Aardman
Case Studies Film & TV Entertainment Business To Business

Mattel & Aardman

tiers
Retrobranding, Nostalgia Marketing, Transmedia Storytelling, Animation Culture, Intergenerational Media, Meme Economics
Eureka Eureka
Skyscanner & Travala.com
Case Studies Banking & Financial Services Travel and Outdoors Business To Business

Skyscanner & Travala.com

tiers
Cryptocurrency Tourism, Digital Payment Integration, Tokenized Loyalty, Blockchain Travel, Crypto-Commerce, Reward Tokenization
Eureka Eureka
Airbnb & Polly Pocket
Case Studies Travel and Outdoors Business To Business

Airbnb & Polly Pocket

tiers
Experiential Marketing, Nostalgia Consumption, Brand Collaboration, Hyperreal Environments, Limited-Time Activation, Sensory Engagement
Eureka Eureka
Nine Hours & NTT
Case Studies Travel and Outdoors Business To Business Technology Health & Wellbeing

Nine Hours & NTT

tiers
Biometric Hospitality, Sleep Tourism, Quantified Self, Wellness Technology, Prosumption, Embodied Data
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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