Chevrolet Tracker Caramelo
tiers
Chevrolet, Tracker Caramelo, Algorithmic co-creation, Social impact, Brand semiotics, Pets
Uber & Flytrex
tiers
Uber, Flytrex, Drone delivery, Logistics, Suburban markets, Drones, Artificial Intelligence
Oreo & BABYMONSTER
tiers
K-pop, Fandom, Ritual, Semiotics, Prosumption, Asia, Collaboration, Limited Edition
Asda & TikTok Shop
tiers
Breast cancer awareness, Social commerce, Brand semiotics, Retail media, Crowdfunding
KFC Singapore Limited Time Menu
tiers
KFC Singapore, Butterbear, Limited-Time, Gamification, Merchandising