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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Calm & Mars
Case Studies Health & Wellbeing Business To Business

Calm & Mars

tiers
Calm, Mars, Pet companionship, Mental health, Digital culture
Adriana Chiñas Adriana Chiñas
Microsoft & Curated for You
Case Studies Retail and Shopping Technology Fashion and Apparel Business To Business

Microsoft & Curated for You

tiers
Copilot, Curated for you, Personalization, Algorithmic curation, Digital commerce
Adriana Chiñas Adriana Chiñas
Lowe's & Mr. Beast
Case Studies Social Media Real Estate & Construction Business To Business

Lowe's & Mr. Beast

tiers
Lowe’s, Creator network, DIY, Platform strategy, Gen Z
Adriana Chiñas Adriana Chiñas
Depop
Case Studies Luxury Fashion and Apparel Business To Business

Depop

tiers
Vintage, Circularity, Curation, Marketplace, Brand heritage
Adriana Chiñas Adriana Chiñas
LABUBU & GODIVA
Case Studies Food & Beverage Business To Business

LABUBU & GODIVA

tiers
Collectibles, Luxury, Character IP, Gen Z, FMCG, Case study
Adriana Chiñas Adriana Chiñas
McDonald's & Minecraft
Case Studies Film & TV Entertainment Food & Beverage Business To Business

McDonald's & Minecraft

tiers
McDonald’s, Minecraft, Happy meal, Collectibles, Case study, Phygital
Adriana Chiñas Adriana Chiñas
NASA & Netflix
Case Studies Film & TV Entertainment Business To Business

NASA & Netflix

tiers
Space exploration, Streaming, Public engagement, Algorithms, Brand semiotics
Adriana Chiñas Adriana Chiñas
The Ordinary × MSCHF
Case Studies Personal Aesthetics Food & Beverage Business To Business

The Ordinary × MSCHF

tiers
Eggflation, Price anchoring, Culture jamming, Cross-border consumption, The ordinary
Adriana Chiñas Adriana Chiñas
HotelTonight & Airbnb
Case Studies Travel and Outdoors Business To Business

HotelTonight & Airbnb

tiers
Loyalty, Platform, Consumer behavior, Data strategy, Case study, Travel tech
Adriana Chiñas Adriana Chiñas
Roblox, Discord, OpenAI +
Case Studies Social Awareness Technology Business To Business

Roblox, Discord, OpenAI +

tiers
Safety infrastructure, Open source, Content moderation, Platform governance, Child protection, Case study
Adriana Chiñas Adriana Chiñas
Crank Gym & Men's Circle
Case Studies Health & Wellbeing Sports and Games Business To Business

Crank Gym & Men's Circle

tiers
Emotional Intelligence, Men’s Health, Peer Support, Fitness Industry, Masculinity, Brand Differentiation
Adriana Chiñas Adriana Chiñas
Maybank & TikTok Shop
Case Studies Banking & Financial Services Social Media Learning and Teaching Business To Business

Maybank & TikTok Shop

tiers
Maybank, TikTok Shop, SME Digitalization, Platform Economy, ASEAN Business, Women Entrepreneurs
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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