Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.

Waze & Pabllo Vittar

tiers

Digital Representation, Platform Localization, Voice Personalization, Queer Marketing, Parasocial Interaction, Algorithmic Culture

Netflix & Suntory

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Brand Collaboration, Digital Commensality, Cultural Branding, Consumption Rituals, Code-Mixing, Experiential Marketing

Mars Wrigley & Amazon Australia

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Algorithmic Reward Systems, Digital Anthropology, Consumer Ritualization, Behavioral Marketing, Surveillance Capitalism, Platform Reciprocity

HMD & Mattel

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Digital Minimalism, Heterotopia, Brand Semiotics, Retrobranding, Consumer Resistance, Attention Economy

Hyundai Motor & Kia Robotics

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Wearable Robotics, Human Augmentation, Labor Anthropology, Embodied Technology, Exoskeletal Systems, Bionic Enhancement

Mercedes-Benz & Starbucks

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Electric Mobility Infrastructure, Experiential Sustainability, Third-Space Evolution, Luxury Brand Collaboration, Consumption Rituals, Green Semiotics

Kirishima Shuzo & Starbucks

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Circular Economy, Biocultural Sustainability, Traditional Craftsmanship, Cross-Cultural Collaboration, Material-Semiotic Assemblage, Hyperlocal Modernity

Revolut & Visa

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Algorithmic Finance, Digital Touchpoints, Financial Socialization, Gen Z Consumption, Educational Technology, Fintech Materialization

Carlsberg & Brooklyn Brewery

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Sustainable Brewing, Ancient Grains, Climate Adaptation, Food Sovereignty, Craft Beer Innovation, Cultural Reclamation

RéVive & Perfect Corp.

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Algorithmic Beauty, Predictive Visualization, Digital Embodiment, Clinical Efficacy Representation, Luxury Skincare Marketing, AI-Mediated Consumer Expectations

Lush & Minecraft

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Transmedia Consumption, Ludic Commerce, Digital Materiality, Sensory Marketing, Branded Collaborations, Gamification

Hyatt & Hyatt

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Sleep Tourism, Wellness Hospitality, Mindfulness Commodification, Travel Wellbeing, Brand Collaboration, Experiential Marketing