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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Heineken & Publicis Dublin
Case Studies Art & Culture Food & Beverage Business To Business

Heineken & Publicis Dublin

tiers
Virtual Museum, Irish Pubs, Publicis Dublin, UK, QR codes
Eureka Eureka
Uniqlo & Jiazazhi
Case Studies Art & Culture Fashion and Apparel Retail and Shopping Mobility and Transport

Uniqlo & Jiazazhi

tiers
Maps, Book Publisher, City Journal Series, Cit Walk, Customers, Wuhan
Eureka Eureka
Duolingo & Netflix
Case Studies Film & TV Entertainment Business To Business Learning and Teaching

Duolingo & Netflix

tiers
Squid Games, Korean Language, Course, TikTok, South Korea
Eureka Eureka
Advergames
Case Studies Film & TV Entertainment Sports and Games Business To Business

Advergames

tiers
Disney, Online Games, Hulu, ESPN, Ads, BrightLine
Eureka Eureka
Honda & Amazon
Case Studies Mobility and Transport Technology Business To Business

Honda & Amazon

tiers
Dream Generator, Film Generator, SUV, TV, App
Eureka Eureka
Sprite's Jewelry
Case Studies Food & Beverage Business To Business Technology

Sprite's Jewelry

tiers
Personal Space, Soda, Knocklaces, Sensors, Privacy, Gen Z
Eureka Eureka
Michel & Amazonka
Case Studies Fashion and Apparel Sports and Games Luxury Business To Business

Michel & Amazonka

tiers
Team Mongolia, Uniforms, Clothing, Olympic Games, Designer, Culture
Eureka Eureka
Stolp & Marie Kondo
Case Studies Health & Wellbeing Business To Business Technology

Stolp & Marie Kondo

tiers
Digital Cleasing, Blocking Phone Box, Phone Habits, Devices, Focus
Eureka Eureka
National University of Singapore and SingHealth
Case Studies Health & Wellbeing Technology Learning and Teaching Business To Business

National University of Singapore and SingHealth

tiers
Physical activity, Nutrition, App, Diabetes, Apple Health
Eureka Eureka
adidas & Onyx FC
Case Studies Sports and Games Health & Wellbeing Business To Business

adidas & Onyx FC

tiers
Football, Arabia, Women, Campaign, Feminity
Eureka Eureka
Nike & Random Studio
Case Studies Fashion and Apparel Health & Wellbeing Business To Business Retail and Shopping

Nike & Random Studio

tiers
Paris, The BreathLab, Fitness, Environment, AI, Personalization
Eureka Eureka
OkCupid & Photoroom
Case Studies Social Media Business To Business Technology

OkCupid & Photoroom

tiers
AI, Photo Editor, Previous Relationships, GenZ, United States, Dating Platform
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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