Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.

Lush & Minecraft

tiers

Transmedia Consumption, Ludic Commerce, Digital Materiality, Sensory Marketing, Branded Collaborations, Gamification

Hyatt & Hyatt

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Sleep Tourism, Wellness Hospitality, Mindfulness Commodification, Travel Wellbeing, Brand Collaboration, Experiential Marketing

Mattel & Aardman

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Retrobranding, Nostalgia Marketing, Transmedia Storytelling, Animation Culture, Intergenerational Media, Meme Economics

Skyscanner & Travala.com

tiers

Cryptocurrency Tourism, Digital Payment Integration, Tokenized Loyalty, Blockchain Travel, Crypto-Commerce, Reward Tokenization

Airbnb & Polly Pocket

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Experiential Marketing, Nostalgia Consumption, Brand Collaboration, Hyperreal Environments, Limited-Time Activation, Sensory Engagement

Nine Hours & NTT

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Biometric Hospitality, Sleep Tourism, Quantified Self, Wellness Technology, Prosumption, Embodied Data

Purina & Roblox

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Virtual Pet Companionship, Metaverse Branding, Gamified Consumption, Digital Anthropology, Para-Social Relationships, Ritualized Gameplay

Airbnb & Rome Coloseum

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Experiential Tourism, Heritage Commodification, Platform Capitalism, Cultural Authenticity, Disneyfication, Authorized Heritage Discourse

Iceland & Paptic

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Sustainable Retail, Material Innovation, Consumer Semiotics, Circular Economy, Eco-Packaging, Retail Touchpoints

Coca-Cola & WeChat

tiers

Algorithmic Identity, Participatory Branding, Celebrity Democratization, Digital Consumption Rituals, Parasocial Marketing, Extended Digital Self

Dove & Blippi

tiers

Brand Purpose Extension, Parasocial Edutainment, Embodiment Theory, Childhood Consumer Socialization, Developmental Marketing, Preventative Intervention

Natura

tiers

Sonic Branding, Bioelectric Signals, Sensory Marketing, Biophilic Design, Acoustic Ecology, Brand Authenticity