Antropomedia Express: Consumer Tribes
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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Amazon & Tennessee Titans
Case Studies Film & TV Entertainment Sports and Games Retail and Shopping Business To Business

Amazon & Tennessee Titans

tiers
Algorithmic Commerce, Sensor Fusion, Liminal Spaces, Behavioral Economics, Stadium Operations, Case Study
Adriana Chiñas Adriana Chiñas
Uber, Lucid, Nuro
Case Studies Mobility and Transport Luxury Business To Business Technology

Uber, Lucid, Nuro

tiers
Automation, Infrastructure, Rentiership, Surveillance, Intermediation, Ecosystem
Adriana Chiñas Adriana Chiñas
Airbnb Rio Carnival
Case Studies Travel and Outdoors Business To Business

Airbnb Rio Carnival

tiers
Performative, Carnivalesque, Hierarchy, Semiotics, Servicescapes, Authenticity
Adriana Chiñas Adriana Chiñas
DoorDash & ChatGPT
Case Studies Food & Beverage Technology Retail and Shopping Business To Business

DoorDash & ChatGPT

tiers
Generative Ai, Api Economy, Shoppable Media, Doordash, Aldi, Consumer Behavior
Adriana Chiñas Adriana Chiñas
Ralph Lauren, The Council of Fashion Designers of America
Case Studies Fashion and Apparel Social Awareness Business To Business

Ralph Lauren, The Council of Fashion Designers of America

tiers
Supply Chain, Heritage, Localization, Authenticity, Partnership, Stewardship
Adriana Chiñas Adriana Chiñas
e.l.f. Beauty & Roblox
Case Studies Personal Aesthetics Business To Business Technology Avatar

e.l.f. Beauty & Roblox

tiers
Roblox, Avatar, Servicescape, Gamification, Heterotopia, Agency
Adriana Chiñas Adriana Chiñas
Revolut
Case Studies Banking & Financial Services Business To Business

Revolut

tiers
Revolut, Materiality, Status, Semiotics, Luxury, Fintech
Adriana Chiñas Adriana Chiñas
Starbucks & MrBeast
Case Studies Food & Beverage Social Media Business To Business

Starbucks & MrBeast

tiers
Influencer, Algorithm, Parasocial, Gamification, Philanthropy, Retail
Adriana Chiñas Adriana Chiñas
Amazon's Alexa+
Case Studies Travel and Outdoors Technology Retail and Shopping Business To Business

Amazon's Alexa+

tiers
Voice, Platforms, Trust, Intermediation, Booking, Integration
Adriana Chiñas Adriana Chiñas
McDonald's & Crayola
Case Studies Food & Beverage Business To Business

McDonald's & Crayola

tiers
Creativity, Co-Branding, Retailtainment, Servicescape, Childhood
Adriana Chiñas Adriana Chiñas
Prince St. Pizza and Disney+
Case Studies Film & TV Entertainment Food & Beverage Business To Business

Prince St. Pizza and Disney+

tiers
Nostalgia, Co-Branding, Retail Semiotics, Consumer Identity, Platform Logics
Adriana Chiñas Adriana Chiñas
Clove and Land O'Lakes
Case Studies Fashion and Apparel Food & Beverage Business To Business

Clove and Land O'Lakes

tiers
Semiotics, Collaboration, Scarcity, Identity, Memetics
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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