The Ordinary × MSCHF
tiers
Eggflation, Price anchoring, Culture jamming, Cross-border consumption, The ordinary
HotelTonight & Airbnb
tiers
Loyalty, Platform, Consumer behavior, Data strategy, Case study, Travel tech
Roblox, Discord, OpenAI +
tiers
Safety infrastructure, Open source, Content moderation, Platform governance, Child protection, Case study
Crank Gym & Men's Circle
tiers
Emotional Intelligence, Men’s Health, Peer Support, Fitness Industry, Masculinity, Brand Differentiation
Maybank & TikTok Shop
tiers
Maybank, TikTok Shop, SME Digitalization, Platform Economy, ASEAN Business, Women Entrepreneurs
Netflix & Sesame Street
tiers
Sesame Street, Platform Capitalism, Netflix, Children’s Content, Media Licensing, Audience Segmentation
LidL GB & TikTok Shop
tiers
Lidl, TikTok Shop, Social Commerce, Consumer Tribe, Digital Retail, Brand Engagement
Meta & UNESCO
tiers
Meta, UNESCO, AI Translation, Underserved Languages, Data Ethics, Language Technology
TELO Trucks & Aptera
tiers
Electric Pickup, Solar Integration, TELO Trucks, Aptera, Sustainability, Brand Semiotics
Sports Illustrated & Dove
tiers
Female Athletes, Sports Representation, Body Positivity, Brand Collaboration, Youth Empowerment, Visual Narratives