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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
JD.com & Ikea China
Case Studies Real Estate & Construction Business To Business Retail and Shopping

JD.com & Ikea China

tiers
IKEA China, JD.com, Platform Economy, Augmented Commerce, Servicescape
Eureka Eureka
KFC Canada
Case Studies Food & Beverage Business To Business

KFC Canada

tiers
Pickles, Brine, Limited edition, Collaboration, Quick service
Eureka Eureka
PayPal, Perplexity, Venmo
Case Studies Banking & Financial Services Business To Business Technology

PayPal, Perplexity, Venmo

tiers
Paypal, Perplexity, Commerce, Subscriptions, Ecosystem
Eureka Eureka
Spotify & Nike
Case Studies Sports and Games Social Awareness Business To Business Health & Wellbeing

Spotify & Nike

tiers
Spotify, Nike, Teen girls, Mental health, Music
Eureka Eureka
Virgin Atlantic & Omnevo
Case Studies Travel and Outdoors Retail and Shopping Mobility and Transport Business To Business

Virgin Atlantic & Omnevo

tiers
Virgin Atlantic, Omnevo, Omnichannel, Personalization, Sustainability
Eureka Eureka
JetBlue & Amazon
Case Studies Mobility and Transport Technology Travel and Outdoors Business To Business

JetBlue & Amazon

tiers
Aviation, Connectivity, Platform, Brand, Data governance
Eureka Eureka
L’Oréal Paris StandUp
Case Studies Social Awareness Sports and Games Personal Aesthetics Business To Business

L’Oréal Paris StandUp

tiers
L’Oréal Paris, Botafogo, Stand up, Bystander intervention, Stadium safety
Eureka Eureka
Latam Airlines and Spotify
Case Studies Mobility and Transport Film & TV Entertainment Business To Business

Latam Airlines and Spotify

tiers
LATAM Airlines, Spotify, Ludmilla, Fan Tribes, Data Personalization
Eureka Eureka
Yerba Madre & Basura
Case Studies Fashion and Apparel Food & Beverage Ecology and Sustainability Business To Business

Yerba Madre & Basura

tiers
Regenerative design, Circularity, Brand semiotics, Consumer culture, Activation
Eureka Eureka
Sephora & Lyft
Case Studies Personal Aesthetics Mobility and Transport Business To Business Retail and Shopping

Sephora & Lyft

tiers
Sephora, Lyft, Delivered to beauty, Omnichannel, Servicescape, Ship to door
Eureka Eureka
Subway & Netflix
Case Studies Food & Beverage Film & TV Entertainment Business To Business

Subway & Netflix

tiers
Subway, Happy Gilmore 2, Experiential, Servicescape, Brand semiotics
Eureka Eureka
Reese's & Oreo
Case Studies Food & Beverage Business To Business

Reese's & Oreo

tiers
Mash-up, Brand extension, Cultural codes, Portfolio strategy, Risk management
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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