Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.

Alo Yoga & Roblox

tiers

Metaverse Marketing, Virtual Servicescape, Digital Anthropology, Hybrid Retail, Gaming Culture, Brand Experience

Burger King Brazil

tiers

Servicescape Design, Transmedia Storytelling, Cultural Branding, Experiential Marketing, Consumer Engagement, Third Space Retail

Gap & Sean Wotherspoon

tiers

Vintage Fashion, Brand Curation, Circular Economy, Fashion Authentication, Heritage Marketing, Nostalgia Commerce

Lady Gaga & Master Card

tiers

Participatory Marketing, Brand Co-creation, Digital Choreography, Consumer Tribes, Algorithmic Culture, Experiential Branding

Muse & alphabeats

tiers

Neurofeedback, Algorithmic Personalization, Music Therapy, Consumer Wellness, Brain-Computer Interface, Digital Health

BE WTR & Rosewood Abu Dhabi

tiers

Circular Economy, Luxury Hospitality, Environmental Innovation, Sustainable Technology, Water Management, Corporate Sustainability

Walmart & Zepeto

tiers

Virtual Commerce, Avatar Economy, Platform Integration, Phygital Retail, Digital Identity, Metaverse Marketing

NFL & Betches Media

tiers

Sports Marketing, Gender Demographics, Media Partnerships, Cultural Intermediaries, Brand Extension, Audience Segmentation

Givaudan & Moonshot Pirates

tiers

Alternative Protein Innovation, Generation Z Entrepreneurship, Food System Transformation, Corporate Youth Engagement, Sustainable Nutrition Solutions, Innovation Challenge Design

Function Health & GRAIL

tiers

Surveillance Medicine, Biometric Capitalism, Predictive Oncology, Healthcare Platforms, Risk Assessment, Digital Health

Yango, COFINA & Yabx

tiers

Platform Capitalism, Algorithmic Credit Scoring, Gig Economy Finance, Digital Financial Inclusion, Alternative Credit Assessment, Fintech Integration