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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Jules Verne & NOON
Case Studies Travel and Outdoors Business To Business

Jules Verne & NOON

tiers
Queenagers, Egypt, Inclusive design, Community, Travel
Eureka Eureka
Coach & CLO
Case Studies Retail and Shopping Fashion and Apparel Luxury Business To Business

Coach & CLO

tiers
Coach, Clo, Luxury, Co-creation, Accesories, 3D Design
Eureka Eureka
Rimas Entertainment, Spotify & Google Maps
Case Studies Film & TV Entertainment Business To Business Technology

Rimas Entertainment, Spotify & Google Maps

tiers
Bad Bunny, DDB Latina Puerto Rico, Rimas Entertainment, Google Maps, Spotify
Eureka Eureka
VistaJet
Case Studies Luxury Travel and Outdoors Mobility and Transport Business To Business

VistaJet

tiers
Luxury, Wellness, Membership, Semiotics, Customer journey
Eureka Eureka
Starbucks & Zootopia
Case Studies Food & Beverage Business To Business Film & TV Entertainment

Starbucks & Zootopia

tiers
Starbucks, Zootopia, China, Tea, Collaboration, Campaigns
Eureka Eureka
Mirinda & Superman
Case Studies Film & TV Entertainment Food & Beverage Business To Business

Mirinda & Superman

tiers
Mirinda, Superman, Dentsu Creative Vietnam, Pop culture, Personalization
Eureka Eureka
Laneige & Baskin-Robbins
Case Studies Personal Aesthetics Food & Beverage Business To Business

Laneige & Baskin-Robbins

tiers
Laneige, Baskin-Robbins, Sydney Sweeney, Sephora, Collaboration, Lip Mask
Eureka Eureka
Kleenex & Bowel Cancer Australia
Case Studies Social Awareness Health & Wellbeing Business To Business

Kleenex & Bowel Cancer Australia

tiers
Kleenex, Bowel Cancer Australia, Purpose, Stigma, Cancer Awareness, Digital culture
Eureka Eureka
Armedangels & Wikipedia
Case Studies Fashion and Apparel Social Media Business To Business

Armedangels & Wikipedia

tiers
Knowledge commons, Purpose-led branding, Circular fashion, Prosumption, Infrastructure
Eureka Eureka
Charlotte Tilbury & Genshin Impact
Case Studies Personal Aesthetics Sports and Games Business To Business

Charlotte Tilbury & Genshin Impact

tiers
Beauty, Gaming, Collaboration, Semiotics, Prosumption, Skincare
Eureka Eureka
Vans & Ernest Packagin
Case Studies Fashion and Apparel Ecology and Sustainability Business To Business

Vans & Ernest Packagin

tiers
Vans, Ernest Packaging, Skateboarding, Sustainability, Cultural Prototype
Eureka Eureka
Gap & Malbon Golf
Case Studies Fashion and Apparel Business To Business Sports and Games

Gap & Malbon Golf

tiers
Gap, Malbon golf, Par logo, Collaboration, Semiotics, Collection
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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