Case Studies Sports and Games Food & Beverage Cool Down Controller tiers Gaming Controller, Heineken, Brand Technology, Consumer Engagement, Algorithmic Marketing, Digital Innovation Eureka
Case Studies Personal Aesthetics Luxury Estée Lauder Companies & Exuud tiers Olfactory Marketing, Smart Fragrance Systems, Luxury Technology Integration, Sensory Brand Experience, Algorithmic Scent Delivery, Premium Home Fragrance Eureka
Case Studies Technology LG Lamp tiers Smart Gardening, Indoor Agriculture, Connected Appliances, Biophilic Design, Urban Farming, Home Automation Eureka
Case Studies Social Media Snapchat Creators tiers Platform Capitalism, Creator Monetization, Digital Labor, Attention Economy, Content Platformization, Algorithmic Marketplace Eureka
Case Studies Food & Beverage Art & Culture Travel and Outdoors McDonald’s Nightclub tiers Servicescape, Brand Elasticity, Temporal Segmentation, Experiential Hospitality, Urban Consumption, Nighttime Economy Eureka
Case Studies Learning and Teaching Travel and Outdoors citizenM Hotels tiers Entrepreneurial Ecosystems, Corporate Patronage, Hospitality Innovation, Consumption Communities, Brand Platform, Social Capital Eureka
Case Studies Fashion and Apparel Technology CommentSold tiers Virtual Try-On, Synthetic Fashion, AI Modeling, Personalized Commerce, Digital Avatars, Fashion Technology Eureka
Case Studies Sports and Games Health & Wellbeing Powerade tiers Athletic Sponsorship, Brand Values, Consumer Culture, Sports Marketing, Wellbeing Paradigm, Cultural Semiotics Eureka
Case Studies Religious / Spiritual Real Estate & Construction Social Awareness Ørestad Church tiers Flat Design, Servicescape Innovation, Religious Architecture, Community Spaces, Spatial Hierarchy, Experiential Environments Eureka
Case Studies Luxury Mobility and Transport Jaguar tiers Luxury Rebranding, Cultural Positioning, Brand Heritage, Digital Semiotics, Consumer Polarization, Symbolic Capital Eureka
Case Studies Banking & Financial Services Food & Beverage Learning and Teaching Business To Business PepsiCo & Nudge tiers Financial Literacy, Employee Engagement, Digital Learning Platforms, Corporate Wellness Programs, Inclusive Design, Workplace Financial Education Eureka
Case Studies Personal Aesthetics Technology Business To Business L’Oréal & IBM tiers Sustainable Cosmetics, Generative AI, Beauty Industry, Algorithmic Formulation, Green Technology, Digital Transformation Eureka