Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.

Uber: Línea U

tiers

Platform Capitalism, Urban Mobility, Algorithmic Governance, Uber, Pricing Strategy

Tania Bulhões, Chocolat du Jour

tiers

Luxury Brand Strategy, Consumer Culture, Multisensory Branding, Brand Collaboration, Semiotic Analysis

Snooz: Ice Cream to Sleep

tiers

Snooz, Brand Semiotics, Category Codes, Cultural Branding, Consumer Wellness

Sprite

tiers

Cultural Branding, Brand Semiotics, Street Culture, Consumer Behavior, Digital Strategy

Mastercard, MakeMyTrip

tiers

Artificial Intelligence, Brand Strategy, Consumer Personalization, Travel Technology, Digital Ecosystems

Urban Outfitters, Vans

tiers

Experiential Retail, Tribal Marketing, Consumer Tribes, Brand Partnerships, Servicescape Design

Star Wars, Monopoly

tiers

Brand Semiotics, Cross-Brand Collaboration, Digital Gaming, Consumer Culture, Intellectual Property

Claude AI

tiers

Agentic Ai, Anthropic Claude, Desktop Automation, Extended Cognition, Digital Agency

L'Oréal, Nvidia

tiers

Artificial Intelligence, Beauty Industry, Product Innovation, Consumer Technology, Brand Strategy

Tiwa Savage Music Foundation

tiers

Cultural Capital, Brand Authenticity, Music Education, Creative Industries, Institutional Partnerships

Singapore Airlines, MIFFY

tiers

Brand Metaphor, Consumer Culture, Collectible Merchandise, Airline Branding, Digital Engagement