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Antropomedia Express: Consumer Tribes
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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Personal Aesthetics Fashion and Apparel Sports and Games Banking & Financial Services Luxury Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Flynas
Case Studies Travel and Outdoors Mobility and Transport

Flynas

tiers
ai-Powered Branding, Consumer Experience, Airline Marketing, Semiotic Strategy, Digital Transformation
Adriana Chiñas Adriana Chiñas
TAG Heuer
Case Studies Luxury Technology

TAG Heuer

tiers
Luxury Smartwatch, Brand Heritage, Digital Consumer Culture, Wearable Technology, Formula 1
Adriana Chiñas Adriana Chiñas
Visa, Global Fashion Agenda (GFA)
Case Studies Social Awareness Ecology and Sustainability Fashion and Apparel

Visa, Global Fashion Agenda (GFA)

tiers
Circular Fashion, Brand Semiotics, Consumer Culture, Sustainability, Strategic Partnerships
Adriana Chiñas Adriana Chiñas
Caterpillar
Case Studies Real Estate & Construction Technology

Caterpillar

tiers
Caterpillar, Artificial Intelligence, Digital Transformation, Autonomous Systems, Datafication
Adriana Chiñas Adriana Chiñas
Poca
Case Studies Health & Wellbeing Food & Beverage

Poca

tiers
Functional Branding, Category Semiotics, Consumer Culture, Wellness Innovation, Brand Positioning
Adriana Chiñas Adriana Chiñas
bibigo
Case Studies Food & Beverage Technology

bibigo

tiers
Brand Strategy, Consumer Behavior, Digital Anthropology, Product Design, Servicescape Semiotics
Adriana Chiñas Adriana Chiñas
Uber, Adyen
Case Studies Banking & Financial Services Mobility and Transport

Uber, Adyen

tiers
Platform Capitalism, Digital Inclusion, Payment Localization, Uber, Adyen
Adriana Chiñas Adriana Chiñas
Marriott Bonvoy
Case Studies Travel and Outdoors Film & TV Entertainment

Marriott Bonvoy

tiers
Marriott Bonvoy, Loyalty Programs, Experiential Marketing, Consumer Engagement, Brand Semiotics
Adriana Chiñas Adriana Chiñas
Grammarly
Case Studies Technology Learning and Teaching

Grammarly

tiers
Grammarly, Ai Authorship, Implied Author, Digital Ethics, Consumer Trust
Adriana Chiñas Adriana Chiñas
Vacation, Pepsi
Case Studies Personal Aesthetics Food & Beverage Business To Business

Vacation, Pepsi

tiers
Brand Semiotics, Cross-Category Collaboration, Consumer Identity, Nostalgia Marketing, Cultural Branding
Adriana Chiñas Adriana Chiñas
Dunia Cyber City
Case Studies Travel and Outdoors Learning and Teaching Banking & Financial Services

Dunia Cyber City

tiers
Dunia Cyber City, Digital Nomads, Platform Governance, Blockchain Urbanism, Zanzibar
Adriana Chiñas Adriana Chiñas
Mastodon
Case Studies Social Media Technology

Mastodon

tiers
Decentralization, Creator Economy, Platform Strategy, Digital Infrastructure, Case Study, Open Source
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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