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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Cheil
Case Studies Social Awareness Technology

Cheil

tiers
Voiceprint, Telecommunication Fraud, Social Norms, Participatory Policing, Brand Communication, AI, QR Codes
Adriana Chiñas Adriana Chiñas
Leona Health
Case Studies Health & Wellbeing Social Media

Leona Health

tiers
Platforms, Healthcare, Latin America, Datafication, Ai Co-Pilot,WhatsApp
Adriana Chiñas Adriana Chiñas
Île-de-France Mobilités
Case Studies Mobility and Transport Ecology and Sustainability

Île-de-France Mobilités

tiers
Infrastructure, Urban Mobility, Platform, Inequality, Cable Car
Adriana Chiñas Adriana Chiñas
Athletic Brewing Co.
Case Studies Food & Beverage Health & Wellbeing

Athletic Brewing Co.

tiers
Moderation, Non-Alcoholic Beer, Brand Strategy, Consumer Culture, Wellness
Adriana Chiñas Adriana Chiñas
Bitget
Case Studies Technology Banking & Financial Services

Bitget

tiers
Ai Avatars, Algorithmic Governance, Crypto Trading, Digital Culture, Platform Strategy
Adriana Chiñas Adriana Chiñas
Meta AI
Case Studies Technology Art & Culture

Meta AI

tiers
Smart Glasses, Attention, Algorithms, Spotify, Meta, AI
Adriana Chiñas Adriana Chiñas
Aperol
Case Studies Fashion and Apparel Food & Beverage

Aperol

tiers
Aperol, Brand Extension, Sustainability, Digital Culture, Consumer Behavior, Spritzwear Gloves
Adriana Chiñas Adriana Chiñas
DoorDash
Case Studies Technology Food & Beverage

DoorDash

tiers
Ai Discovery, Platform, Restaurants, Social App, Consumption
Adriana Chiñas Adriana Chiñas
Evil Ray
Case Studies Personal Aesthetics Health & Wellbeing

Evil Ray

tiers
Evil Ray, Sun Protection, Brand Myth, Semiotics, Consumer Culture
Adriana Chiñas Adriana Chiñas
Meadow Lane
Case Studies Food & Beverage Luxury

Meadow Lane

tiers
Gourmet, Luxury, Urban Consumption, Social Media, Brand Positioning
Adriana Chiñas Adriana Chiñas
Google
Case Studies Banking & Financial Services Technology

Google

tiers
Google, Accel, India, Ai Startups, Platform Capitalism
Adriana Chiñas Adriana Chiñas
Ricola
Case Studies Fashion and Apparel Retail and Shopping

Ricola

tiers
Wellness, Brand Semiotics, Consumer Culture, Digital Anthropology, Ricola
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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