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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Food & Beverage Health & Wellbeing Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Kleenex & Bowel Cancer Australia
Case Studies Social Awareness Health & Wellbeing Business To Business

Kleenex & Bowel Cancer Australia

tiers
Kleenex, Bowel Cancer Australia, Purpose, Stigma, Cancer Awareness, Digital culture
Eureka Eureka
Chevrolet
Case Studies Mobility and Transport Social Awareness

Chevrolet

tiers
Chevrolet, Onstar, Women’s safety, Brand semiotics, Urban mobility, Campaign
Eureka Eureka
Reschio
Case Studies Luxury Travel and Outdoors

Reschio

tiers
Craft, Luxury, Heritage, Semiotics, Experience
Eureka Eureka
Zillow AI
Case Studies Real Estate & Construction Technology

Zillow AI

tiers
Zillow, SkyTour, Affordability, Transparency, Algorithmic Governance
Eureka Eureka
Ladder
Case Studies Health & Wellbeing Sports and Games

Ladder

tiers
Ladder, Diplo’s run club, Run clubs, Brand community, Hybrid experience
Eureka Eureka
Khloé Kardashian
Case Studies Food & Beverage Health & Wellbeing

Khloé Kardashian

tiers
Khloé Kardashian, Protein, Popcorn, Wellness, Category codes
Eureka Eureka
Paypal Booking
Case Studies Banking & Financial Services Travel and Outdoors

Paypal Booking

tiers
Paypal, Selfbook, Hotel booking, BNPL, Perplexity, Booking
Eureka Eureka
Armedangels & Wikipedia
Case Studies Fashion and Apparel Social Media Business To Business

Armedangels & Wikipedia

tiers
Knowledge commons, Purpose-led branding, Circular fashion, Prosumption, Infrastructure
Eureka Eureka
Cassette
Case Studies Film & TV Entertainment Social Media

Cassette

tiers
Nostalgia, Interface Metaphor, Serendipity, Monetization, Domesticity
Eureka Eureka
AI Futures Fund
Case Studies Technology Learning and Teaching

AI Futures Fund

tiers
AI investment, Platform strategy, Datafication, Startup ecosystems, Google DeepMind
Eureka Eureka
Charlotte Tilbury & Genshin Impact
Case Studies Personal Aesthetics Sports and Games Business To Business

Charlotte Tilbury & Genshin Impact

tiers
Beauty, Gaming, Collaboration, Semiotics, Prosumption, Skincare
Eureka Eureka
LinkedIn AI
Case Studies Learning and Teaching Social Media

LinkedIn AI

tiers
Career search, Linkedin, Economic graph, Semantic matching, Organizational design
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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