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Antropomedia Express: Consumer Tribes
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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Banking & Financial Services Luxury Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Google Skills
Case Studies Learning and Teaching Technology

Google Skills

tiers
AI Education, Platform Strategy, Credential Ecosystems, Workforce Development, Google Skills
Adriana Chiñas Adriana Chiñas
Club Avandra
Case Studies Travel and Outdoors Luxury

Club Avandra

tiers
Club Avandra, Swans, Membership, Luxury travel, Community
Adriana Chiñas Adriana Chiñas
News Creator Corps
Case Studies Social Media Learning and Teaching

News Creator Corps

tiers
Influencers, Journalism, Verification, Algorithms, Publics
Adriana Chiñas Adriana Chiñas
Aritzia
Case Studies Retail and Shopping Fashion and Apparel

Aritzia

tiers
Aritzia, App, Personalization, Exclusivity, Wardrobe
Adriana Chiñas Adriana Chiñas
Allswell
Case Studies Social Awareness Health & Wellbeing

Allswell

tiers
Allswell, Lgbtq+ mental health, Affirming care, Teletherapy, Trauma treatment
Adriana Chiñas Adriana Chiñas
Toyota Mobi
Case Studies Mobility and Transport Technology

Toyota Mobi

tiers
Autonomy, Liability, Datafication, Trust, Design
Adriana Chiñas Adriana Chiñas
eBay & Condé Nast
Case Studies Luxury Retail and Shopping

eBay & Condé Nast

tiers
eBay, Condé Nast, Pre-loved, Circular fashion, Trust
Adriana Chiñas Adriana Chiñas
IKEA 3D kitchen
Case Studies Real Estate & Construction Retail and Shopping

IKEA 3D kitchen

tiers
Ikea, 3D planning, Real-time pricing, Modularity, Customer agency
Adriana Chiñas Adriana Chiñas
RUN X
Case Studies Health & Wellbeing Sports and Games

RUN X

tiers
Technogym, Run X, World Athletics, Platformization
Adriana Chiñas Adriana Chiñas
FORZA10
Case Studies Food & Beverage Social Awareness Ecology and Sustainability

FORZA10

tiers
Cat food, Invasive species, Blue crab, Supply chain, Sustainability
Adriana Chiñas Adriana Chiñas
Discovery Vitality
Case Studies Banking & Financial Services Health & Wellbeing

Discovery Vitality

tiers
Sleep, Wearables, Insurance, Behavioral science, Risk
Adriana Chiñas Adriana Chiñas
Netflix Real-Time Voting
Case Studies Film & TV Entertainment

Netflix Real-Time Voting

tiers
Netflix, Real-time voting, Interactivity, Audience agency, Digital culture
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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