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Antropomedia Express: Consumer Tribes
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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
MortgageMarket & EasyEquities
Case Studies Real Estate & Construction Banking & Financial Services Business To Business

MortgageMarket & EasyEquities

tiers
Mortgagemarket, Easyequities, Homes, Digital platform, South Africa
Adriana Chiñas Adriana Chiñas
Alessi
Case Studies Art & Culture Religious / Spiritual

Alessi

tiers
Memory, Ritual, Domesticity, Luxury codes, Brand semiotics
Adriana Chiñas Adriana Chiñas
Calm & Mars
Case Studies Health & Wellbeing Business To Business

Calm & Mars

tiers
Calm, Mars, Pet companionship, Mental health, Digital culture
Adriana Chiñas Adriana Chiñas
Knorr
Case Studies Food & Beverage Social Media

Knorr

tiers
Knorr, Unlimited time menu, Dupe culture, Fast food, Shoppable media
Adriana Chiñas Adriana Chiñas
7-Eleven
Case Studies Banking & Financial Services Retail and Shopping

7-Eleven

tiers
CBDC, Retail, Incentives, Trust, Servicescape, South Korea
Adriana Chiñas Adriana Chiñas
Puma 5 AM High Drops
Case Studies Fashion and Apparel Health & Wellbeing Sports and Games

Puma 5 AM High Drops

tiers
PUMA, Running, Algorithmic Culture, Scarcity, Urban Space, Runners
Adriana Chiñas Adriana Chiñas
Disney Shoppable TV
Case Studies Film & TV Entertainment Retail and Shopping

Disney Shoppable TV

tiers
Disney, Shoppable TV, Retail media, Clean room, Ecommerce
Adriana Chiñas Adriana Chiñas
eufy Make
Case Studies Technology Art & Culture

eufy Make

tiers
UV Printing, Personalization, Crowdfunding, Prosumption, Product Ecosystem, Manufacturing Tools
Adriana Chiñas Adriana Chiñas
Au.Migos Pets
Case Studies Personal Aesthetics Family & Relationships

Au.Migos Pets

tiers
Beleza fatal, Au.migos pets, Omnichannel, Character capital, Pet care
Adriana Chiñas Adriana Chiñas
Otter.ai
Case Studies Learning and Teaching Technology

Otter.ai

tiers
AI Agents, Meeting Intelligence, Sales Enablement, Data Governance, Organizational Memory
Adriana Chiñas Adriana Chiñas
Be My Eyes & Fiumicino Airport
Case Studies Travel and Outdoors Mobility and Transport Social Awareness

Be My Eyes & Fiumicino Airport

tiers
Accessibility, Airport services, Digital transformation, Service design, Platform economy
Adriana Chiñas Adriana Chiñas
Tinder & Sami Miró
Case Studies Fashion and Apparel Ecology and Sustainability Social Media

Tinder & Sami Miró

tiers
Tinder, Sami Miró, Upcycling, Identity work, Recycling, Sustainability
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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