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Antropomedia Express: Consumer Tribes
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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Personal Aesthetics Fashion and Apparel Sports and Games Banking & Financial Services Luxury Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
TikTok Well-being Missions
Case Studies Health & Wellbeing Social Media

TikTok Well-being Missions

tiers
Mindfulness, Gamification, Platform governance, Behavioral economics, Consumer psychology
Adriana Chiñas Adriana Chiñas
Starbucks & Zootopia
Case Studies Food & Beverage Business To Business Film & TV Entertainment

Starbucks & Zootopia

tiers
Starbucks, Zootopia, China, Tea, Collaboration, Campaigns
Adriana Chiñas Adriana Chiñas
HSBC Hong Kong
Case Studies Banking & Financial Services Art & Culture Social Awareness

HSBC Hong Kong

tiers
HSBC, Hong Kong, Community Murals, Accessibility, Brand Semiotics, Urban Pride, China
Adriana Chiñas Adriana Chiñas
Slow Fashion Week
Case Studies Fashion and Apparel Ecology and Sustainability

Slow Fashion Week

tiers
Slow Fashion Week, Marseille, Baga Collective, Secondhand, Circularity
Adriana Chiñas Adriana Chiñas
Mirinda & Superman
Case Studies Film & TV Entertainment Food & Beverage Business To Business

Mirinda & Superman

tiers
Mirinda, Superman, Dentsu Creative Vietnam, Pop culture, Personalization
Adriana Chiñas Adriana Chiñas
Sun DayTracker
Case Studies Technology Health & Wellbeing

Sun DayTracker

tiers
Sunlight, Vitamin D, Open source, AI coding, Wellness app
Adriana Chiñas Adriana Chiñas
Laneige & Baskin-Robbins
Case Studies Personal Aesthetics Food & Beverage Business To Business

Laneige & Baskin-Robbins

tiers
Laneige, Baskin-Robbins, Sydney Sweeney, Sephora, Collaboration, Lip Mask
Adriana Chiñas Adriana Chiñas
BBC Maestro
Case Studies Learning and Teaching Film & TV Entertainment

BBC Maestro

tiers
AI Likeness, Posthumous Rights, Distributed Authorship, Heritage Branding, Ethical Design
Adriana Chiñas Adriana Chiñas
Sunreef Yachts
Case Studies Travel and Outdoors Luxury

Sunreef Yachts

tiers
Solar, Yachts, AI, Energy autonomy,Consumer culture
Adriana Chiñas Adriana Chiñas
Surf
Case Studies Social Media Technology

Surf

tiers
Open social web, Feed personalization, User agency, Interoperability, Brand semiotics
Adriana Chiñas Adriana Chiñas
Skechers
Case Studies Retail and Shopping Technology

Skechers

tiers
Skechers, Luna, AI assistant, Retail, Personalization, Singapore
Adriana Chiñas Adriana Chiñas
Kleenex & Bowel Cancer Australia
Case Studies Social Awareness Health & Wellbeing Business To Business

Kleenex & Bowel Cancer Australia

tiers
Kleenex, Bowel Cancer Australia, Purpose, Stigma, Cancer Awareness, Digital culture
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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