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Antropomedia Express: Consumer Tribes
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Fashion and Apparel

Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.
Nike Virtual Studios & EA Sports
Case Studies Fashion and Apparel Business To Business Personal Aesthetics Sports and Games

Nike Virtual Studios & EA Sports

tiers
virtual sports, gaming, .SWOOSH, self-expression, creativity, quality, innovation, originality
Eureka Eureka
Armedangels
Case Studies Fashion and Apparel Social Awareness Ecology and Sustainability Learning and Teaching

Armedangels

tiers
Germany, marketing campaign, sustainable products, anti-greenwashing movement, conscientious buying, excessive consumerism
Eureka Eureka
Authentic Brands Group & Global Citizen
Case Studies Fashion and Apparel Social Awareness Ecology and Sustainability Learning and Teaching

Authentic Brands Group & Global Citizen

tiers
United States, social problems, extreme poverty, donations, Reebok. Aéropostale, Nautica, Take Action campaign
Eureka Eureka
Government of France
Case Studies Fashion and Apparel Personal Aesthetics Ecology and Sustainability Business To Business

Government of France

tiers
Secretary of State for Ecology of France, cash incentives, footwear and apparel, clothing and shoes, anti-waste law, circular economy
Eureka Eureka
Nike & Fortnite
Case Studies Fashion and Apparel Business To Business Personal Aesthetics Retail and Shopping

Nike & Fortnite

tiers
North America, Airphoria, Air Max, Swoosh logo, Fortnite Item Shop, clothing
Eureka Eureka
Wallpaper* & Zara
Case Studies Fashion and Apparel Sports and Games Travel and Outdoors Business To Business

Wallpaper* & Zara

tiers
United Kingdom, Japan, Bruton, Naoshima, trip guides, travel wisely, Where To Now,
Eureka Eureka
BIG & Vollebak
Case Studies Fashion and Apparel Business To Business Ecology and Sustainability Real Estate & Construction

BIG & Vollebak

tiers
Nova Scotia, Canada, low-carbon energy, 3D-printed concrete, architecture, Wood House, Jeddore Harbour, residential hideaway
Eureka Eureka
Samsara Eco & Lululemon
Case Studies Fashion and Apparel Ecology and Sustainability Business To Business Technology

Samsara Eco & Lululemon

tiers
Australia, nylon and polyester, apparel industry waste, landfills, new clothing
Eureka Eureka
Pangaia & Zellerfeld
Case Studies Fashion and Apparel Ecology and Sustainability Personal Aesthetics Business To Business

Pangaia & Zellerfeld

tiers
United Kingdom, materials science business, thermoplastic polyurethane, recycling, Craig Smith
Eureka Eureka
PUMA
Case Studies Fashion and Apparel Ecology and Sustainability Learning and Teaching Social Awareness

PUMA

tiers
United States, Europe, Conference of the People, sustainability, Alice Aedy, Andrew Burgess, Luke Jaque-Rodney, Jade Roche
Eureka Eureka
Coachtopia
Case Studies Fashion and Apparel Ecology and Sustainability Personal Aesthetics Retail and Shopping

Coachtopia

tiers
Coachtopia, Coach (Re)Loved program, United States, circular economy, renewable materials, generation Z
Eureka Eureka
North Face
Case Studies Fashion and Apparel Travel and Outdoors Technology Business To Business

North Face

tiers
TNF100 Ultra Marathon, China, Shanghai, ChatGPT, Midjourney, connect with nature
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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