Film & TV Entertainment

The experiences related to Film & TV Entertainment are presented from the relationship of audiences with productions, actors, studios, fictional characters, series, and programs that interest them and become essential parts of their identities.

NASA & Netflix

tiers

Space exploration, Streaming, Public engagement, Algorithms, Brand semiotics

Letterboxd

tiers

Letterboxd, Streaming, Curation, Behavioral data, Case study, Community

Netflix & Sesame Street

tiers

Sesame Street, Platform Capitalism, Netflix, Children’s Content, Media Licensing, Audience Segmentation

e.l.f. Cosmetics México

tiers

Telenovela, Glocalization, e.l.f. Cosmetics, Mexico, Social Media Marketing, Participatory Culture

Mattel Barney Toy Collection

tiers

Barney, Generation Alpha, Emotional Development, Toys, Brand Strategy, Mental Health

Burger King Brazil

tiers

Servicescape Design, Transmedia Storytelling, Cultural Branding, Experiential Marketing, Consumer Engagement, Third Space Retail

Burger King & Naruto

tiers

Servicescape, Brand Activation, Consumer Immersion, Themed Restaurants, Cultural Marketing, Experiential Retail

Black Mirror

tiers

Surveillance Capitalism, Blockchain Gaming, Social Scoring, Reputation Economy, Algorithmic Governance, Digital Panopticism

Lady Gaga & Master Card

tiers

Participatory Marketing, Brand Co-creation, Digital Choreography, Consumer Tribes, Algorithmic Culture, Experiential Branding

NFL & Betches Media

tiers

Sports Marketing, Gender Demographics, Media Partnerships, Cultural Intermediaries, Brand Extension, Audience Segmentation

Puma 'Green Flags'

tiers

Sustainability Communication, Brand Activism, Podcast Marketing, Environmental Education, Influencer Strategy, Generation Z Engagement

Bad Bunny

tiers

Cultural Sovereignty, Tourism Anthropology, Place-based Resistance, Community Tourism, Artist Residencies, Ethical Entertainment