Beerfarm
tiers
Consumer Tribes, Livestream Marketing, Digital Endurance, Brand Engagement, Participatory Media, Interactive Campaigns
IM8
tiers
Celebrity Branding, Premium Positioning, Wellness Supplements, Brand Authentication, Luxury Marketing, International Distribution
Doritos Crash the Superbowl
tiers
Consumer Co-Creation, Crowdsourced Advertising, Participatory Marketing, Brand Semiotics, User-Generated Content, Cultural Production
Johnson & Johnson Brasil
tiers
Mental Health Communication, Entertainment Education, Pharmaceutical Marketing, Influencer Strategy, Semiotic Analysis, Cultural Branding
The White Lotus
tiers
Media Tourism, Narrative Consumption, Experiential Luxury, Cultural Capital, Transmedia Storytelling, Symbolic Consumption
Netflix & Suntory
tiers
Brand Collaboration, Digital Commensality, Cultural Branding, Consumption Rituals, Code-Mixing, Experiential Marketing
Mattel & Aardman
tiers
Retrobranding, Nostalgia Marketing, Transmedia Storytelling, Animation Culture, Intergenerational Media, Meme Economics
Smashing
tiers
Algorithmic Curation, Recommendation Systems, Digital Culture, Collective Intelligence, Content Personalization, Artificial Intelligence
Arcane League of Legends
tiers
Transmedia Storytelling, Experiential Marketing, Gaming Culture, Fandom Rituals, Brand Communities, Participatory Culture