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Antropomedia Express: Consumer Tribes
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Personal Aesthetics

Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.
CASETiFY
Case Studies Personal Aesthetics Technology Art & Culture

CASETiFY

tiers
Casetify, Mauritshuis, Vermeer, Wearable tech, Brand semiotics
Adriana Chiñas Adriana Chiñas
Wild
Case Studies Personal Aesthetics Ecology and Sustainability

Wild

tiers
Sustainability, Refillable packaging, Material semiotics, User experience, Personal care
Adriana Chiñas Adriana Chiñas
Valentino Beauty
Case Studies Luxury Personal Aesthetics

Valentino Beauty

tiers
Valentino Beauty, Studio 54, Fragrance, Luxury, Narrative
Adriana Chiñas Adriana Chiñas
L’Oréal Paris StandUp
Case Studies Social Awareness Sports and Games Personal Aesthetics Business To Business

L’Oréal Paris StandUp

tiers
L’Oréal Paris, Botafogo, Stand up, Bystander intervention, Stadium safety
Adriana Chiñas Adriana Chiñas
Sephora & Lyft
Case Studies Personal Aesthetics Mobility and Transport Business To Business Retail and Shopping

Sephora & Lyft

tiers
Sephora, Lyft, Delivered to beauty, Omnichannel, Servicescape, Ship to door
Adriana Chiñas Adriana Chiñas
Hermès
Case Studies Luxury Fashion and Apparel Art & Culture Personal Aesthetics

Hermès

tiers
Hermès, Mystery at the grooms, Servicescape, Participation, Brand narrative
Adriana Chiñas Adriana Chiñas
Do It London
Case Studies Health & Wellbeing Personal Aesthetics

Do It London

tiers
HIV prevention, Black women, Nail culture, Behavior change, Digital health
Adriana Chiñas Adriana Chiñas
L’Oréal The Refill Movement
Case Studies Personal Aesthetics Ecology and Sustainability

L’Oréal The Refill Movement

tiers
L’Oréal, Beauty refills, Sustainability, Brand semiotics, Consumer culture
Adriana Chiñas Adriana Chiñas
Sun Bum
Case Studies Personal Aesthetics Retail and Shopping

Sun Bum

tiers
Loyalty, Community, Semiotics, Consumer tribes, Omnichannel
Adriana Chiñas Adriana Chiñas
Laneige & Baskin-Robbins
Case Studies Personal Aesthetics Food & Beverage Business To Business

Laneige & Baskin-Robbins

tiers
Laneige, Baskin-Robbins, Sydney Sweeney, Sephora, Collaboration, Lip Mask
Adriana Chiñas Adriana Chiñas
Charlotte Tilbury & Genshin Impact
Case Studies Personal Aesthetics Sports and Games Business To Business

Charlotte Tilbury & Genshin Impact

tiers
Beauty, Gaming, Collaboration, Semiotics, Prosumption, Skincare
Adriana Chiñas Adriana Chiñas
Cécred
Case Studies Personal Aesthetics Learning and Teaching

Cécred

tiers
Cécred, Beygood, Salon ecosystem, Entrepreneurship, Professional development, Haircare Industry
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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