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Antropomedia Express: Consumer Tribes
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Personal Aesthetics

Personal Aesthetics

Personal Aesthetics comprehend the experiences that allude to the consumer tribes that build their identity from their connection with aesthetic environments and their concern for beauty. It is a lifestyle that, to consolidate itself, attends fashion events, maintains an exercise routine, consumes the most current trends, values landscapes that beautify or adorn the individual, and manifests a constant concern for taking care of personal aesthetics through makeup or digital filters.
La Roche-Posay
Case Studies Personal Aesthetics Avatar Health & Wellbeing Social Media

La Roche-Posay

tiers
Minecratf. The sims, Brazil, Twitch, Take4Games, Skincare, Sunscreen
Eureka Eureka
Fermented Power
Consumer Tribes Personal Aesthetics

Fermented Power

tiers
Consumer Tribe: Fermented Power
Eureka Eureka
Golf Babes
Consumer Tribes Sports and Games Travel and Outdoors Personal Aesthetics

Golf Babes

tiers
Consumer Tribe: Golf Babes
Eureka Eureka
Universal Standard
Case Studies Fashion and Apparel Social Awareness Personal Aesthetics Technology

Universal Standard

tiers
United States, inclusive clothing, women's apparel, bikinis, sun protection swimsuits, plus size models
Eureka Eureka
Sekkisei & OOu
Case Studies Fashion and Apparel Business To Business Ecology and Sustainability Art & Culture

Sekkisei & OOu

tiers
Japan, Buaisou, Kamiita Town, Ginza, Maison Kosé, skincare, artisan dyers, Save the Blue campaign
Eureka Eureka
Freitag
Case Studies Fashion and Apparel Ecology and Sustainability Technology Personal Aesthetics

Freitag

tiers
Switzerland, recyclable backpack, market research, nylon, waterproof fabric, Jeffrey Siu, sustainable
Eureka Eureka
AntChain & Nike
Case Studies Fashion and Apparel Business To Business Technology Personal Aesthetics

AntChain & Nike

tiers
China, NFC, traceability system, information, consumer rights, cybersecurity
Eureka Eureka
Nike Virtual Studios & EA Sports
Case Studies Fashion and Apparel Business To Business Personal Aesthetics Sports and Games

Nike Virtual Studios & EA Sports

tiers
virtual sports, gaming, .SWOOSH, self-expression, creativity, quality, innovation, originality
Eureka Eureka
Armedangels
Case Studies Fashion and Apparel Social Awareness Ecology and Sustainability Learning and Teaching

Armedangels

tiers
Germany, marketing campaign, sustainable products, anti-greenwashing movement, conscientious buying, excessive consumerism
Eureka Eureka
Authentic Brands Group & Global Citizen
Case Studies Fashion and Apparel Social Awareness Ecology and Sustainability Learning and Teaching

Authentic Brands Group & Global Citizen

tiers
United States, social problems, extreme poverty, donations, Reebok. Aéropostale, Nautica, Take Action campaign
Eureka Eureka
Government of France
Case Studies Fashion and Apparel Personal Aesthetics Ecology and Sustainability Business To Business

Government of France

tiers
Secretary of State for Ecology of France, cash incentives, footwear and apparel, clothing and shoes, anti-waste law, circular economy
Eureka Eureka
Nike & Fortnite
Case Studies Fashion and Apparel Business To Business Personal Aesthetics Retail and Shopping

Nike & Fortnite

tiers
North America, Airphoria, Air Max, Swoosh logo, Fortnite Item Shop, clothing
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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