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Antropomedia Express: Consumer Tribes
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Retail and Shopping

Retail and Shopping

Retail and Shopping is the name of the human experience that encompasses tribes that build their identity from the constant consumption of material objects. In other words, it is a lifestyle that allows people to orchestrate their daily lives from a latent expectation to obtain the latest online products to follow the most current trends and material objects that surround everyday life.
Power
Case Studies Retail and Shopping Technology

Power

tiers
Power, Bambuser, Live shopping, Consumer electronics, E-commerce, Direct-to-consumer
Eureka Eureka
Douglas Elliman
Case Studies Real Estate & Construction Retail and Shopping

Douglas Elliman

tiers
Douglas Elliman, Elli Ai, Real estate, Platformization, Data governance, Artificial Intelligence
Eureka Eureka
Depop
Case Studies Fashion and Apparel Retail and Shopping Social Media

Depop

tiers
Depop, Outfits, Gen Z, Shoppable collage, Algorithmic substitution
Eureka Eureka
Asda & TikTok Shop
Case Studies Retail and Shopping Business To Business Social Awareness Social Media

Asda & TikTok Shop

tiers
Breast cancer awareness, Social commerce, Brand semiotics, Retail media, Crowdfunding
Eureka Eureka
Nivea & Amazon Brazil
Case Studies Personal Aesthetics Retail and Shopping Business To Business

Nivea & Amazon Brazil

tiers
Nivea, Amazon Brazil, Skincare, Personalization, Packaging
Eureka Eureka
Taobao Shangou
Case Studies Retail and Shopping Technology

Taobao Shangou

tiers
Platformization, Dine-in, Group buying, O2O, Data ecosystem
Eureka Eureka
Gore-Tex
Case Studies Fashion and Apparel Retail and Shopping

Gore-Tex

tiers
Circularity, Subscription, Parenting, Outdoor, Gore-Tex
Eureka Eureka
Sneaker Cam
Case Studies Fashion and Apparel Retail and Shopping Business To Business

Sneaker Cam

tiers
Sneakers, Livestream, E-commerce, Consumer tribes, Data-driven
Eureka Eureka
Shopee
Case Studies Retail and Shopping Social Awareness

Shopee

tiers
Shopee, Instituto Vakinha, Pedido mágico, Gift economy, Gen Z
Eureka Eureka
Paul Smith
Case Studies Luxury Fashion and Apparel Retail and Shopping

Paul Smith

tiers
Loyalty, Omnichannel, Gamification, Semiotics, Consumer behavior
Eureka Eureka
Renner
Case Studies Fashion and Apparel Retail and Shopping

Renner

tiers
Renner, Eletromidia, Virtual fitting room, Phygital, Brand positioning
Eureka Eureka
T-Mobile Puerto Rico
Case Studies Technology Film & TV Entertainment Retail and Shopping Art & Culture

T-Mobile Puerto Rico

tiers
T-Mobile Puerto Rico, Bad Bunny, Edalou Paris, NFC, Brand semiotics
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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