Doritos Crash the Superbowl
tiers
Consumer Co-Creation, Crowdsourced Advertising, Participatory Marketing, Brand Semiotics, User-Generated Content, Cultural Production
Mountain Dew
tiers
Territorial Branding, Geographic Identity, Digital Community, Cultural Positioning, Lifestyle Marketing, Consumer Engagement
Stonyfield
tiers
Digital Detox, Brand Activism, Counter-algorithmic Marketing, Consumer Wellness, Political Consumption, Social Media Toxicity
Foodpanda Rewards
tiers
Community Marketing, Spatial Branding, Digital Anthropology, Consumer Engagement, Hyperlocal Strategy, Platform Marketing
Tesco 'Plastic Saving Money'
tiers
Sustainable Packaging, Retail Innovation, Consumer Semiotics, Environmental Branding, Packaging Technology, Grocery Sustainability
Heinz Brasil
tiers
Consumer Culture Theory, Digital Anthropology, Social Capital Formation, Immigrant Integration, Brand Semiotics, Corporate Citizenship
Chamber of Mothers
tiers
Maternal Citizenship, Reproductive Labor, Civic Participation, Community Infrastructure, Intersectional Politics, Democratic Access
Sustainable Coastlines
tiers
Environmental Communication, Brand Semiotics, Cultural Appropriation, Marine Conservation, Social Norms, Consumer Activism
Burberry Brewed Protein fiber
tiers
Luxury Consumption, Brand Semiotics, Sustainable Materials, Biotechnology Fashion, Cultural Capital, Premium Positioning
Intrepid Travel Saudi Arabia: Women's Expedition
tiers
Gender Tourism, Cultural Commodification, Women Empowerment, Premium Travel, Cultural Authenticity, Transformative Experiences
Chanel Première Sound Watch
tiers
Luxury Semiotics, Premium Timepieces, Technology Integration, Brand Positioning, Consumer Culture, Luxury Innovation
Prada Phone Experience
tiers
Luxury Brand Authentication, Experiential Marketing, Cultural Capital, Brand Semiotics, Consumer Engagement, Artistic Collaboration