Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.

Carlsberg & Brooklyn Brewery

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Sustainable Brewing, Ancient Grains, Climate Adaptation, Food Sovereignty, Craft Beer Innovation, Cultural Reclamation

RéVive & Perfect Corp.

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Algorithmic Beauty, Predictive Visualization, Digital Embodiment, Clinical Efficacy Representation, Luxury Skincare Marketing, AI-Mediated Consumer Expectations

Lush & Minecraft

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Transmedia Consumption, Ludic Commerce, Digital Materiality, Sensory Marketing, Branded Collaborations, Gamification

Hyatt & Hyatt

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Sleep Tourism, Wellness Hospitality, Mindfulness Commodification, Travel Wellbeing, Brand Collaboration, Experiential Marketing

Mattel & Aardman

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Retrobranding, Nostalgia Marketing, Transmedia Storytelling, Animation Culture, Intergenerational Media, Meme Economics

Skyscanner & Travala.com

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Cryptocurrency Tourism, Digital Payment Integration, Tokenized Loyalty, Blockchain Travel, Crypto-Commerce, Reward Tokenization

Airbnb & Polly Pocket

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Experiential Marketing, Nostalgia Consumption, Brand Collaboration, Hyperreal Environments, Limited-Time Activation, Sensory Engagement

Nine Hours & NTT

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Biometric Hospitality, Sleep Tourism, Quantified Self, Wellness Technology, Prosumption, Embodied Data

Purina & Roblox

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Virtual Pet Companionship, Metaverse Branding, Gamified Consumption, Digital Anthropology, Para-Social Relationships, Ritualized Gameplay

Airbnb & Rome Coloseum

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Experiential Tourism, Heritage Commodification, Platform Capitalism, Cultural Authenticity, Disneyfication, Authorized Heritage Discourse

Iceland & Paptic

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Sustainable Retail, Material Innovation, Consumer Semiotics, Circular Economy, Eco-Packaging, Retail Touchpoints

Coca-Cola & WeChat

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Algorithmic Identity, Participatory Branding, Celebrity Democratization, Digital Consumption Rituals, Parasocial Marketing, Extended Digital Self