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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Tony’s Chocolonely & The Washington Post
Case Studies Food & Beverage Ecology and Sustainability Business To Business

Tony’s Chocolonely & The Washington Post

tiers
Activist Branding, Supply Chain Ethics, Consumer Education, Brand Collaboration, Social Responsibility, Cultural Positioning
Adriana Chiñas Adriana Chiñas
Apple & P’MAN
Case Studies Art & Culture Technology Business To Business

Apple & P’MAN

tiers
Cultural Semiotics, Digital Anthropology, Brand Localization, Visual Identity, Consumer Culture, Cross-cultural Marketing
Adriana Chiñas Adriana Chiñas
Vodafone & Agvolution
Case Studies Ecology and Sustainability Technology Business To Business

Vodafone & Agvolution

tiers
Digital Twins, Urban Forestry, Environmental Monitoring, Smart Cities, IoT Infrastructure, Algorithmic Governance
Adriana Chiñas Adriana Chiñas
FairPrice Group & HPB
Case Studies Health & Wellbeing Business To Business Technology

FairPrice Group & HPB

tiers
Digital Health Promotion, Retail App Integration, Gamified Loyalty Systems, Behavioral Nudging Technology, Health-Conscious Consumer Behavior, Mobile Commerce Innovation
Adriana Chiñas Adriana Chiñas
Samsung & Kohler
Case Studies Technology Business To Business

Samsung & Kohler

tiers
Smart Home Integration, Water Consumption Monitoring, Cross-brand Partnerships, Digital Domesticity, Consumer Behavior Modification, IoT Ecosystems
Adriana Chiñas Adriana Chiñas
Chevrolet & Erewhon
Case Studies Mobility and Transport Food & Beverage Business To Business

Chevrolet & Erewhon

tiers
Brand Semiotics, Cultural Alignment, Experiential Marketing, Sustainability Positioning, Category Extension, Symbolic Consumption
Adriana Chiñas Adriana Chiñas
SMHC & Yongpu
Case Studies Health & Wellbeing Business To Business Food & Beverage

SMHC & Yongpu

tiers
Cultural Positioning, Semiotic Packaging, Mental Health Branding, Code-Mixing, Chinese Consumer Culture, Therapeutic Consumption
Adriana Chiñas Adriana Chiñas
Heetch
Case Studies Health & Wellbeing Mobility and Transport Business To Business

Heetch

tiers
Car Therapy, Therapeutic Culture, Platform Governance, Consumer Wellbeing, Commercialized Care, Service Innovation
Adriana Chiñas Adriana Chiñas
Google & Jacaranda Health
Case Studies Technology Health & Wellbeing Business To Business Social Awareness

Google & Jacaranda Health

tiers
Algorithmic Biopolitics, Technological Solutionism, Healthcare Democratization, Digital Inequality, Medical Surveillance, Technological Intermediation
Adriana Chiñas Adriana Chiñas
Reebok & Generation Joy
Case Studies Health & Wellbeing Mobility and Transport Business To Business

Reebok & Generation Joy

tiers
Athletic Performance, Brand Collaboration, Consumer Tribes, Identity Construction, Wellness Consumption, Symbolic Capital
Adriana Chiñas Adriana Chiñas
The White Lotus
Case Studies Travel and Outdoors Film & TV Entertainment Business To Business Luxury

The White Lotus

tiers
Media Tourism, Narrative Consumption, Experiential Luxury, Cultural Capital, Transmedia Storytelling, Symbolic Consumption
Adriana Chiñas Adriana Chiñas
Duolingo x The Loog
Case Studies Learning and Teaching Business To Business Art & Culture

Duolingo x The Loog

tiers
Educational Technology, Material-Digital Hybridization, Embodied Learning, Brand Extension, Multimodal Education, Gamified Pedagogy
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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