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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
NASA & Netflix
Case Studies Film & TV Entertainment Business To Business

NASA & Netflix

tiers
Space exploration, Streaming, Public engagement, Algorithms, Brand semiotics
Adriana Chiñas Adriana Chiñas
The Ordinary × MSCHF
Case Studies Personal Aesthetics Food & Beverage Business To Business

The Ordinary × MSCHF

tiers
Eggflation, Price anchoring, Culture jamming, Cross-border consumption, The ordinary
Adriana Chiñas Adriana Chiñas
HotelTonight & Airbnb
Case Studies Travel and Outdoors Business To Business

HotelTonight & Airbnb

tiers
Loyalty, Platform, Consumer behavior, Data strategy, Case study, Travel tech
Adriana Chiñas Adriana Chiñas
Roblox, Discord, OpenAI +
Case Studies Social Awareness Technology Business To Business

Roblox, Discord, OpenAI +

tiers
Safety infrastructure, Open source, Content moderation, Platform governance, Child protection, Case study
Adriana Chiñas Adriana Chiñas
Crank Gym & Men's Circle
Case Studies Health & Wellbeing Sports and Games Business To Business

Crank Gym & Men's Circle

tiers
Emotional Intelligence, Men’s Health, Peer Support, Fitness Industry, Masculinity, Brand Differentiation
Adriana Chiñas Adriana Chiñas
Maybank & TikTok Shop
Case Studies Banking & Financial Services Social Media Learning and Teaching Business To Business

Maybank & TikTok Shop

tiers
Maybank, TikTok Shop, SME Digitalization, Platform Economy, ASEAN Business, Women Entrepreneurs
Adriana Chiñas Adriana Chiñas
Netflix & Sesame Street
Case Studies Film & TV Entertainment Business To Business

Netflix & Sesame Street

tiers
Sesame Street, Platform Capitalism, Netflix, Children’s Content, Media Licensing, Audience Segmentation
Adriana Chiñas Adriana Chiñas
LidL GB & TikTok Shop
Case Studies Social Media Health & Wellbeing Food & Beverage Business To Business

LidL GB & TikTok Shop

tiers
Lidl, TikTok Shop, Social Commerce, Consumer Tribe, Digital Retail, Brand Engagement
Adriana Chiñas Adriana Chiñas
Meta & UNESCO
Case Studies Social Awareness Social Media Business To Business

Meta & UNESCO

tiers
Meta, UNESCO, AI Translation, Underserved Languages, Data Ethics, Language Technology
Adriana Chiñas Adriana Chiñas
TELO Trucks & Aptera
Case Studies Mobility and Transport Ecology and Sustainability Business To Business

TELO Trucks & Aptera

tiers
Electric Pickup, Solar Integration, TELO Trucks, Aptera, Sustainability, Brand Semiotics
Adriana Chiñas Adriana Chiñas
Sports Illustrated & Dove
Case Studies Personal Aesthetics Sports and Games Social Awareness Business To Business

Sports Illustrated & Dove

tiers
Female Athletes, Sports Representation, Body Positivity, Brand Collaboration, Youth Empowerment, Visual Narratives
Adriana Chiñas Adriana Chiñas
Alo Yoga & Roblox
Case Studies Retail and Shopping Health & Wellbeing Avatar Business To Business

Alo Yoga & Roblox

tiers
Metaverse Marketing, Virtual Servicescape, Digital Anthropology, Hybrid Retail, Gaming Culture, Brand Experience
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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