Aesop & Power Station of Art Museum
tiers
Experiential Marketing, Sensory Branding, Cultural Intermediaries, Luxury Consumption, Liquid Modernity, Consumer Tribalism
Coty & Adidas
tiers
Sensory Marketing, Emotional Commodification, Sustainable Luxury, Brand Collaboration, Wellness Consumption, Affect Economy
Moo Deng
tiers
Digital Anthropomorphism, Public Health Semiotics, Brand Ritualization, Parasocial Relationships, Children's Health Education, Animal Celebrity Endorsement
Nike & Isamaya Ffrench
tiers
Aesthetic consumption, Cultural intermediation, Identity projects, Ritual assemblage, Boundary work, Liminoid consumption
Minecraft & Merlin Entertainments
tiers
Brand extension, Spatial remedialization, Transmedia storytelling, Ludic consumption, Embodied virtuality, Experiential marketing
Budweiser & Tomorrowland Brasil
tiers
Electronic Music Festivals, Experiential marketing, Algorithmic identity, Digital ritualization, Collective effervescence, Aspirational consumerism
Glossier & Shopify
tiers
Omnichannel marketing, Geo-restricted commerce, Ludification, Manufactured scarcity, Urban consumption ritual, Prosumer engagement
Nissan & Akachan Honpo
tiers
Technological animism, Ambient intelligence, Emotional design, Ritual consumption, Family dynamics, Automotive experience
ESPN & Fortnite
tiers
Metaverse integration, Transmedia storytelling, Digital convergence, Virtual consumption, Sports gamification, Platform capitalism
HeyTea & Yayoi Kusama
tiers
Cultural intermediation, Brand-art collaboration, Experiential consumption, Transcultural marketing, Aesthetic marketplace, Symbolic capital
Zenga Bros & Swatch
tiers
workplace Transformation, Functional Hybridity, Subcultural Commodification, Spatial Reconfiguration, Ludic Design, Corporate Counterculture
Immersive Gamebox & Netflix
tiers
Transmedia Storytelling, Experiential Marketing, Embodied Interaction, Gamification, Physical Computing, Entertainment Convergence