Antropomedia Express: Consumer Tribes
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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Lush UAE & The Waste Lab
Case Studies Personal Aesthetics Ecology and Sustainability Business To Business

Lush UAE & The Waste Lab

tiers
Circular Economy, Sustainable Beauty, Waste Management, Regenerative Agriculture, Corporate Responsibility, Green Manufacturing
Adriana Chiñas Adriana Chiñas
Airbnb & Inside Out
Case Studies Travel and Outdoors Film & TV Entertainment Business To Business

Airbnb & Inside Out

tiers
Experiential Marketing, Spatial Semiotics, Parasocial Relationships, Nostalgia Marketing, Immersive Brand Experience, Media Tourism
Adriana Chiñas Adriana Chiñas
L’Oréal & Louvre
Case Studies Personal Aesthetics Art & Culture Business To Business

L’Oréal & Louvre

tiers
Cultural Capital, Identity Performance, Aesthetic Transformation, Liminal Experience, Symbolic Consumption, Ritual Marketplace
Adriana Chiñas Adriana Chiñas
TikTok & Rock in Rio
Case Studies Social Media Art & Culture Business To Business

TikTok & Rock in Rio

tiers
Parasocial Relationships, Momentary Celebrity, Platform Rituals, Experiential Marketing, Identity Performance, Status Elevation
Adriana Chiñas Adriana Chiñas
Mattel & Kris Goyri
Case Studies Business To Business Art & Culture

Mattel & Kris Goyri

tiers
Cultural authenticity, commercial representation, indigenous aesthetics, material culture, heritage commodification, designer collaboration
Adriana Chiñas Adriana Chiñas
Four Seasons & Max
Case Studies Business To Business Film & TV Entertainment Travel and Outdoors Luxury

Four Seasons & Max

tiers
Experiential marketing, set-jetting, media tourism, luxury hospitality, parasocial relationships, symbolic consumption
Adriana Chiñas Adriana Chiñas
Getty Images, Sony Picture Entertainment & Trigger XR
Case Studies Film & TV Entertainment Technology Business To Business

Getty Images, Sony Picture Entertainment & Trigger XR

tiers
Pet marketing, AI transformation, film promotion, visual identity, character extension, interactive fandom
Adriana Chiñas Adriana Chiñas
Peloton & Canada Pooch
Case Studies Health & Wellbeing Business To Business

Peloton & Canada Pooch

tiers
Pet fitness, digital wellness, lifestyle integration, pet products, fitness innovation, human-animal bonding
Adriana Chiñas Adriana Chiñas
New Balance
Case Studies Health & Wellbeing Business To Business Fashion and Apparel

New Balance

tiers
Community fitness, inclusive running, brand activism, athletic communities, running culture, sports inclusivity
Adriana Chiñas Adriana Chiñas
Mercado Livre & Mercado Pago
Case Studies Business To Business Banking & Financial Services Social Awareness

Mercado Livre & Mercado Pago

tiers
Digital philanthropy, disaster response, fintech for good, humanitarian tech, social impact, emergency relief
Adriana Chiñas Adriana Chiñas
Nike & Hyperice
Case Studies Sports and Games Health & Wellbeing Business To Business

Nike & Hyperice

tiers
Sports technology, athletic recovery, wearable innovation, performance enhancement, smart clothing, biomechanical optimization
Adriana Chiñas Adriana Chiñas
Nubank & Disney
Case Studies Banking & Financial Services Film & TV Entertainment Business To Business Learning and Teaching

Nubank & Disney

tiers
Financial literacy, edutainment, brand collaboration, social responsibility, interactive learning, narrative education
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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