Antropomedia Express: Consumer Tribes
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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Barilla & Marie Kondo
Case Studies Food & Beverage Ecology and Sustainability Business To Business

Barilla & Marie Kondo

tiers
Upcycling, Packaging, Campaign, Sustainability, Environment
Eureka Eureka
Kigüi & Nestlé Mexico
Case Studies Ecology and Sustainability Food & Beverage Business To Business Retail and Shopping

Kigüi & Nestlé Mexico

tiers
Partnership, Sustainable consumption, Social Innovation, Food Waste Awareness
Eureka Eureka
Happy Coffee
Case Studies Health & Wellbeing Retail and Shopping Business To Business Social Awareness

Happy Coffee

tiers
Philanthropy, NAMI, QR Codes, Innovation, Robert Downey Jr.
Eureka Eureka
IKEA & Raw Color
Case Studies Business To Business Retail and Shopping Real Estate & Construction

IKEA & Raw Color

tiers
Chromatic Phenomenology, Color Psychology, TESAMMANS, Interior Design
Eureka Eureka
Cheetos & J Balvin
Case Studies Art & Culture Social Awareness Business To Business

Cheetos & J Balvin

tiers
Latino Community, Empowerment, Cultural Collaboration, Deja tu huella, LATAM
Eureka Eureka
Calm & Michael Barbaro
Case Studies Health & Wellbeing Technology Business To Business

Calm & Michael Barbaro

tiers
Therapeutic Journalism, Digital Wellness, Sleep, Psychology
Eureka Eureka
Shopify & Roblox
Case Studies Business To Business Retail and Shopping

Shopify & Roblox

tiers
Metaverse, Digital Commerce, Virtual Worlds, Scholars, Entrepreneurship
Eureka Eureka
Mastercard & New York City’s Hudson
Case Studies Retail and Shopping Banking & Financial Services Business To Business Luxury

Mastercard & New York City’s Hudson

tiers
Hudson Yards, Credit Cards, Elite Spaces, Memberships, Businesses
Eureka Eureka
Volkswagen & Livelo
Case Studies Mobility and Transport Technology Business To Business

Volkswagen & Livelo

tiers
Trucker Napp, Livelo, Truck Drivers, Diginal Economies, Roads
Eureka Eureka
Netflix & Google
Case Studies Film & TV Entertainment Retail and Shopping Technology Business To Business

Netflix & Google

tiers
Emily in Paris, Google Lens, Purchase, Stories, Digital Commodification
Eureka Eureka
Nike & LEGO
Case Studies Business To Business Sports and Games Learning and Teaching

Nike & LEGO

tiers
Campaign, Partnership, Children, Inspiration, Holistic Development
Eureka Eureka
Walmart & Pawp
Case Studies Business To Business Retail and Shopping Technology

Walmart & Pawp

tiers
Membership, National Pet Month, Pets, Telehealth, Subscriptions
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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