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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'ĂȘtre from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Panadol
Case Studies Health & Wellbeing Technology Business To Business

Panadol

tiers
Generative AI, Mall of Emirates, Pain, Medicines, JBR
Eureka Eureka
TikTok & Ticketmaster
Case Studies Social Media Business To Business Film & TV Entertainment

TikTok & Ticketmaster

tiers
United States, Global Expansion, Fans, Music, Concerts
Eureka Eureka
Pinterest & the V&A
Case Studies Art & Culture Social Media Fashion and Apparel Business To Business

Pinterest & the V&A

tiers
London, Gabrielle Chanel, Fashion Manifesto, Museum
Eureka Eureka
Gillette
Case Studies Sports and Games Personal Aesthetics Business To Business Social Media

Gillette

tiers
P&G, UGC, Fortnite, Esports, Gaming
Eureka Eureka
Lamborghini & Roblox
Case Studies Mobility and Transport Technology Business To Business Sports and Games

Lamborghini & Roblox

tiers
Gen Z, Lanzador Machine, Museum, Electric Vehicles, Gamers
Eureka Eureka
Hilton Hotels & Roblox
Case Studies Sports and Games Travel and Outdoors Business To Business Retail and Shopping

Hilton Hotels & Roblox

tiers
Reward Scheme, Media Film, Slivingland, Virtual Activities, Experiences
Eureka Eureka
Kazakh Tourism & TikTok
Case Studies Travel and Outdoors Social Media Business To Business

Kazakh Tourism & TikTok

tiers
Asia Pacific, Shymkent, Guides, Campaigns, Tourism
Eureka Eureka
NYX & Snapchat
Case Studies Personal Aesthetics Business To Business Social Media Technology

NYX & Snapchat

tiers
Cosmetics, Technology, Beauty Bestie, Augmented Reality, Trends
Eureka Eureka
Bank of America & Starbucks
Case Studies Business To Business Banking & Financial Services Food & Beverage

Bank of America & Starbucks

tiers
Loyalty Program, Coffee, Rewards, North America, Merchandise
Eureka Eureka
URMC & Five Star Bank
Case Studies Health & Wellbeing Technology Learning and Teaching Banking & Financial Services

URMC & Five Star Bank

tiers
New York, Telehealth Pilot, DexCare, Virtual Platforms, Rural Areas
Eureka Eureka
Katowice Airport
Case Studies Travel and Outdoors Business To Business

Katowice Airport

tiers
Europe, Luggage, Security Check, Schengen, Prohibited Items
Eureka Eureka
Skyscanner
Case Studies Technology Travel and Outdoors Business To Business

Skyscanner

tiers
Europe, Travelers, Agencies, Chatbots, Customer Service
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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